Agent & Broker

Whether you like it or not, you have a personal brand. A powerful one differentiation you and creates an emotional connection with your audience.

Customers have more information at their fingertips than ever. The trick is reaching the right customer, at the right time, on the right device.

The pathway to faster sales and high return on marketing investment is tied to effectively leveraging behavioral data.

During an uncertain time for employment, the insurance field may be that sure thing Gen Z job seekers are looking for.

I can appreciate the job's difficulty. But I swear, at times, it seems like salespeople are intentionally making their job harder.

This article, the first in a series, looks at how regression to the mean is often misused to justify false claims about the success of wellness programs.

Both brokers and carriers give themselves high marks on retaining and servicing existing policyholders. But new business is a different story.

AI improves risk analysis and fraud detection while providing more sophisticated pricing and faster, more personalized customer services.