Jeff Piotrowski

In dynamic conditions like today's, strengthening existing relationships, elongating the customer lifecycle and focusing on the right prospects are all-important.

Insurance providers are better-positioned than ever to meet consumers in the market exactly when they want to be approached.

Online shopping has actually risen during the pandemic, and customers are more responsive to inquiries.

Know who your prospects and customers are, understand when they are shopping and be ready to meet them in the market.