Agent & Broker

Moving away from the “business as usual” mentality and just saying “yes” can lead to unimaginable possibilities and new ideas.

A review of insurers' advertising suggests that it does not work. But, with time, agents can excel at marketing.

There is little future for snake oil salesmen because bots can offer inadequate coverage much more cheaply than humans can.

Even algorithms used as brokers have to comply with the requisite insurance regulations: no leprechauns, no pixie dust, no magic.

Buying insurance is an act of delaying gratification, like dieting. It's hard--but insurers can nudge customers in the right direction.|

Brokers and agents must keep up, constantly looking for ways to interact in the ways that digitally savvy consumers want to interact.

As John F. Kennedy said, "There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.”

Being active on social media as a professional is easier said than done, for both new and experienced users alike.