Agent & Broker

How to attract and service customers 100% digitally (during and after the pandemic)

Survival in the era of COVID-19 will be determined by the independent agent’s ability to implement digitization.

Direct vs agency is a silly fight. Neither channel maps cleanly to customer preferences. Both have advantages and disadvantages.

One advantage many captive insurance carriers overlook is tied to what may seem like a disadvantage— consumer preference for online research.

This crisis is proof positive for agencies of the value of professional education and of experience. Nothing else matters.

If you can't make your case, then better marketers will convince consumers they are more ethical than you.

It is no longer enough to show up with a fancy spreadsheet, promises of better service and a capabilities presentation.

The COVID-19 virus has given agents a wonderful opportunity to rethink insurance in general and their operations specifically.