Identity management involves reconciling what you know about an individual with real-time behavioral data, specifically actions that signal purchasing intent.
A major survey of consumer attitudes toward insurers found them... indifferent. Indifferent is not negative. Indifferent can mean a chance for great opportunity.
Changes in customer behavior are creating a series of “from – to” shifts that have huge implications for billing and payments and require a quick response.
Instead of simply selling consumers products, smart companies. including insurers, market themselves as companies to believe in and make part of one’s life.
Email is based on an antiquated physical model (the inbox and outbox), and better ways of communicating -- even collaborating -- with customers are emerging.
Application forms that encourage fast thinking can lead to misdisclosure through careless mistakes, approximate answers and intuitive biases. Slowing the buyer down may help.
Seemingly impersonal digital transactions underscore the criticality of personalization. The key is to pinpoint the exact moment of need in the insurance buying and filing experience.