Rory Yates

The closing of Amazon's Insurance Store shows the need to be organized around the customer -- and to figure out ecosystems. 

The promised land of all those tech investments has yet to be reached. New thinking is needed, to produce an ever-evolving ecosystem. 

Insurers must move from the manufacturing era (efficiency through administrative scale) to the ecosystem era (maximizing the value of a relationship).

Why, after spending hundreds of billions of dollars on new technology, can't insurers adapt to the demands being placed on them?

The insurance industry is at a crossroads, and ecosystem enablement and new business models are no longer a choice but an imperative.