Policy Advice reports that 68% of young insurance agents think insurers' digital transformation is too slow, and 88% of consumers demand more personalized products.
Far too little time and resources are spent understanding a customer’s buying journey or their communications preferences. This represents a massive opportunity.
Carriers have started to unlock the power of conversational data, mostly through chatbots, but often fail to follow three key principles during the transition.
Read this report to better understand the recent changes in customer behaviors and expectations and how new capabilities and technology can make emerging opportunities become a reality.
There's a division of opinion. Is the human touch overrated: Do customers want to serve themselves online? Or are they demanding human attention when they buy policies and file claims?