'Do You Want Fries With That? Insurance?' By Dustin Lemick Like McDonald's, many insurance companies can implement a point-of-sale upselling strategy to increase market penetration.
How to Leverage Tech in Customer Communications By Gautam Kanwar Every customer now expects organizations to have a single, unified view of their relationship that includes all their interactions.
Customer Experience Gets a Major Facelift By Vinod Kachroo As much as the focus has been on an engaging experience, work has to be done on the back end, too, to address age-old problems.
How Insurers Are Making Connections By Ike Kavas It's human nature to be attracted to people, yet technology drives so many dealings with firms. How do we bridge this dichotomy?
How Translation Aids Customer Retention By Ofer Tirosh About 60 million people speak a language other than English at home in the U.S.; 37 million speak Spanish, and a million speak Tagalog.
4 Firms That Understand Millennials By Emily Smith With a boom of new insurtechs targeting millennials, these four companies are actually delivering more value to millennial consumers.
Lowering Costs of Customer Acquisition By Tom Hammond One reason new customer costs are so high in insurance is that the industry has lagged in adopting digital technologies.
How Fine Print Ruins Customer Experience By Jon Picoult Consumer disclosure -- the industry’s preferred instrument for narrowing the trust gap -- might actually be widening it.
Are We Losing Our Negotiating Power? By Taylor Smith John Burge The plaintiff bar has investigated a staggering amount of money to improve its data on claims settlements. Insurance industry lawyers are way behind..
Continuous Improvement Comes to Insurance By Tom Bobrowski Process intelligence tools let operations leaders “see” digital products being built, enabling use of statistical process control techniques.
The Experience/Efficiency Paradox By Rory Yates Insurers must move from the manufacturing era (efficiency through administrative scale) to the ecosystem era (maximizing the value of a relationship).
Changing Expectations on Mobile Payments By Julie Schieni 41% of millennials with insurance purchased it with their mobile device, and other generations are moving in that direction, too.