Customer Experience

Meeting modern consumer expectations is a business imperative; exceeding them is how insurers can stay relevant and competitive.

The future of insurance is not going to be about making buying insurance fun; it will be about making insurance disappear.

No right-minded business sets out to spook its customers. But that’s inevitable when companies lose sight of what’s important.

How do you make sure customers are truly the focus of your business during every touchpoint with your brand?

Customers need constant reassurance that things will be explained, the next steps will be clear and the company is there for them.

American consumers prefer to pay bills online, but, for the businesses, it’s not quite as easy. Here's some advice.

Insurance companies need to focus on the feelings and emotions of consumers and not just working on statistics.

Ayan Sarkar, Global Head of Insurance for Salesforce, talks about the launch of a series of insurance-focused solutions and services.