Customer Experience

A customer browsing your website likely needs something, and fast. No one casually browses GEICO or Allstate to waste time at work.

The fact is that a better customer experience and lower costs can go hand-in-hand. Here are some strategies.

Companies will again pledge major focus on improving the customer experience, and then -- ready for the bold prediction? -- little will change.

There’s more to customer experience strategy than meets the eye — which is why a single, simple phrase can mean trouble for any business.|

Here are three tips that insurers can use to build meaningful relationships with customers via text messaging.|

In a word, no. Interest and application in personal lines are still strong because of UI and AI. But some scenarios are good news/bad news.

Brokers and agents must keep up, constantly looking for ways to interact in the ways that digitally savvy consumers want to interact.

Have digital advancements truly transformed the experience for customers shopping for insurance?