Exceptional product designers harness emotions that serve as the basis for purchase decisions. What if insurance specialists were included in this process?
Personal lines executives see the potential for new user interaction technology to transform core business areas, primarily policy servicing and claims.
Insurers started 2022 in a position of strength and still are in a good spot to drive down costs and increase demand, unless rising claims costs and market volatility continue.
The latest results still show major problems, but they have some digital assets that could be of great help to an incumbent insurer, and for a modest price.