'It’s the Customer Experience, Stupid' By William Freitag We are increasingly living in an experience-driven culture as opposed to a possessions-focused culture. That means a new customer journey.
Yes, Personalize -- but Get it Right! By Deb Smallwood Failed attempts at personalizing the customer experience have the exact opposite effect that they are supposed to when the data is bad.
Hate Buying? Chatbots Can Help By Ish Jindal Chatbots are still in their early stages, but it is hard not to see their game-changing potential in the insurance space.
How Basis for Buying Is Changing (Part 2) By Denise Garth Once an insurer is prepared to gather evidence quickly, quote quickly and engage with speed — every situation becomes an opportunity.
Is Insurance Having an Uber Moment? By Robin Roberson Insurance will have to adapt to both the on-demand nature of work and the on-demand nature of consumption. This is the industry's Uber moment.
How Basis for Buying Decisions Is Changing By Denise Garth A traditionally complex industry is intersecting with a cognitive culture that is mentally trying to simplify, reduce effort and be more intuitive.
What Maslow Means for Keeping Customers By Onno Bloemers Many firms apply Maslow’s hierarchy of needs to seduce customers -- but stop once a sale is made. Why not continue?
How the Customer Experience Is Shifting By Robin Roberson Many carriers fail to realize that speed of claims resolution is just as important to consumers as professionalism and courtesy.
Are We Losing Our Negotiating Power? By Taylor Smith John Burge The plaintiff bar has investigated a staggering amount of money to improve its data on claims settlements. Insurance industry lawyers are way behind..
Continuous Improvement Comes to Insurance By Tom Bobrowski Process intelligence tools let operations leaders “see” digital products being built, enabling use of statistical process control techniques.
The Experience/Efficiency Paradox By Rory Yates Insurers must move from the manufacturing era (efficiency through administrative scale) to the ecosystem era (maximizing the value of a relationship).
Changing Expectations on Mobile Payments By Julie Schieni 41% of millennials with insurance purchased it with their mobile device, and other generations are moving in that direction, too.