Customer Experience

Many say insurance buyers do not need professional representation. Let’s dispel that ludicrous assertion through a scenario.

Customer experience efforts must include deep insight on a wide ecosystem of people and how they interact with your ultimate customer.

If 2016 was when “some” insurers started innovating, 2017 will be remembered as the year when “all” insurers jumped on the bandwagon.

Independent agents have been doing comparative rating for decades. And, in person or online, it’s a dangerous thing.

A good customer relationship management (CRM) system makes it possible to “keep it personal” while providing superior service.

Before we rush headlong into new customer service options, let's look at the reality of technology-based interactions today.

CRO is a data-driven approach to taking the user experience to a higher level to transform more site visitors into paying customers.

The supply chain will co-exist with brands and within ecosystems unconnected to insurance. Carriers will be irrelevant.