3 Ways to Use Data to Optimize Mobile Ads By Gregory Bailey A “spray-and-pray” approach — blasting your message out to everyone and hoping it will reach someone likely to respond — no longer cuts it.
How to Achieve Customer Ownership By Tom Hammond Carriers have been becoming more mindful of the need to own customers, meeting all of their needs. Enter omni-channel.
Draining the Swamp of Insurance Fraud By Bill Wilson Too many agents compete unethically, offering illegal advice to clients. It's time to start reporting those who commit insurance fraud.
Distracted Living: The Implications By Mark Breading Distracted driving has major negative implications for insurers and society. But this is not the only type of distraction that can cause problems.
Blockchain Transforms Customer Experience By Tim Angiolillo Carriers will be able to provide customers with far more accurate quotes, creating more trust and eventually enabling more self-service.
Global Trend Map No. 8: Marketing By Alexander Cherry The widespread dissatisfaction with current levels of customer engagement, while obviously showing our shortcomings, bodes well for our future.
CES: Perspectives on Future of Mobility By Mark Breading New and perhaps unforeseen risks are likely to emerge, including significantly increased cyber-exposures and the potential for mega-accidents.
6 Lessons in Trust From Retailers By Christina Goldschmidt The main reason consumers don’t want to buy insurance online directly through a carrier? They don’t trust insurance companies.
Changing Expectations on Mobile Payments By Julie Schieni 41% of millennials with insurance purchased it with their mobile device, and other generations are moving in that direction, too.
Are We Losing Our Negotiating Power? By Taylor Smith John Burge The plaintiff bar has investigated a staggering amount of money to improve its data on claims settlements. Insurance industry lawyers are way behind..
Continuous Improvement Comes to Insurance By Tom Bobrowski Process intelligence tools let operations leaders “see” digital products being built, enabling use of statistical process control techniques.
The Experience/Efficiency Paradox By Rory Yates Insurers must move from the manufacturing era (efficiency through administrative scale) to the ecosystem era (maximizing the value of a relationship).