Distracted Living: The Implications

Distracted driving has major negative implications for insurers and society. But this is not the only type of distraction that can cause problems.

One important trend in society over the past decade is our increasing ability to create and consume a seemingly unlimited amount of digital content. Whether the content is for information, entertainment or commerce, the result is that most people are staring at screens of various sizes and swiping, typing, pinching, voice-commanding or interacting with the content in some other way. The services and our ability to communicate and conduct business has had a major impact on society in general, affecting virtually every segment of our world. While there are many good and positive outcomes emanating from the digital world, there are also negative consequences. One of those is the increase in what I call distracted living.

See also: Distracted Driving: a Job for Insurtech?  

Distracted driving, a well-known phenomenon, has major negative implications for insurers and society. The “need” to send text messages, participate in phone calls, do web searches and interact with the vehicles navigation/entertainment system all take attention away from driving. Insurers are painfully aware of this problem, as it has caused a spike in accidents in recent years. But this is not the only type of distraction that can cause problems. Examples of distracted living that can be just as harmful or even dangerous include:

  • Pedestrian accidents. There are many cases of pedestrians walking into traffic, bumping into buildings or falling into fountains due to their rapt attention to content on their smartphones. While YouTube is filled with funny videos of incidents involving the oblivious people, serious accidents have resulted, as well.
  • Lost productivity at work. Many studies have been conducted on employees’ use of social media and other internet services during work hours. Although many companies have policies to limit usage, it is still a serious problem for employers.
  • Workplace accidents. It is one thing for employees to surf the web, text or watch sports highlight videos while at their desks, but quite another when employees on the move at work sites are staring at a screen. Imagine employees who become distracted on constructions sites, in factories with dangerous chemicals or while operating machines. It is easy to see how more workplace accidents can happen.
  • Operators in public transportation. Drivers of trains, planes, ships, streetcars, buses and other types of public transportation must keep their complete attention focused on the task at hand. Yet, there have already been cases of accidents caused by operators who were distracted.
  • Mental health issues. Social media has been a positive force for many individuals, fostering community and connection. But for others, the social media world may result in frayed personal relationships or obsessions, or may lead to mental health issues.
See also: Technology Addiction: A Fatal Distraction  

These are but a few examples of how the easy availability of digital content takes our attention away from important activities. Although many of these are insignificant from an actuarial standpoint for insurers (besides distracted driving), distracted living is still a cause for concern and a trend that the industry should continue to monitor.

Mark Breading

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Mark Breading

Mark Breading is a partner at Strategy Meets Action, a Resource Pro company that helps insurers develop and validate their IT strategies and plans, better understand how their investments measure up in today's highly competitive environment and gain clarity on solution options and vendor selection.


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