Agent & Broker

Haphazard marketing may result in a decent amount of web traffic. But if those prospects do not convert into customers, you've wasted your time, effort and money. 

Drawing on our national franchise, we set up an "insurance village" after Hurricane Ian. Here are three lessons we learned that can help agents make an impact after a natural disaster.

Across the sales value chain, insurer executives generally have low satisfaction with digital capabilities, particularly in early stages of the sales process.

Agent and Brokers Commentary: December 2022

Given how quickly the landscape is evolving, we will likely have a very different channel environment in five years than the one we have today.

Anyone who has purchased insurance by phone and a series of back-and-forth emails knows how slow and difficult that process can be. But it doesn't have to be that way. 

Digital games activate our brains’ reward pathways. Agents can use them to help customers learn about insurance and make each lesson stick.

Agent and Brokers Commentary: November 2022