Despite surging annuity demand, half of consumers struggle to understand communications from insurers, creating costly service gaps and eroding trust.
Eileen
Potter
Eileen Potter
Eileen Potter is vice president of marketing for insurance at Smart Communications.
She has more than 25 years of insurance experience with both P&C and life. She has worked in independent agencies and MGA operations in various roles, including commercial marketing and underwriting. Her software background includes work with organizations such as ABBYY, Appian, One and Duck Creek Technologies.
