Michele Arnese

Michele Arnese is CEO and founder of amp sound branding.

Most Recent

Why Insurers Will Turn to Sonic Branding

Building sound and music into digital services and marketing will make brands recognizable, reassuring, trusted and appreciated.

Six Things

What Insurance Can (and Should) Be

By Paul Carroll

Beginning as an agency offering insurance for classic wooden boats, Hagerty has become a behemoth that offers lessons for other agencies and carriers.

The Infrastructure Time Bomb

Legacy infrastructure systems face critical tolerance thresholds as climate change and urbanization exceed original design parameters.

How to Build an Insurance Innovation Culture

Insurance companies must shift from innovation rhetoric to structural accountability, engaging all employees rather than isolated innovation teams.

A New Path for Insurance Transformation

AI can transform trust from an abstract idea into measurable, actionable frameworks—reshaping customer relationships and redefining the future of insurance.