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Smarter Insurance With Agentic AI

Agentic AI revolutionizes insurance through predictive risk assessment, proactive customer engagement and streamlined operations.

An artist’s illustration of artificial intelligence

In this era of digital transformation, the insurance industry is shifting from traditional models to intelligent, customer-centric systems. A key driver is agentic AI—a form of artificial intelligence that exhibits autonomous decision-making, goal-oriented behavior, and the ability to act on behalf of users or systems.

Unlike conventional AI, which typically reacts to predefined rules or inputs, agentic AI systems think, plan, and act proactively. In insurance, this means not just reacting to claims or policy requests but anticipating customer needs, identifying risks in real time, and optimizing operations for better results. Let's explore how agentic AI is redefining the insurance value chain across three pivotal domains: risk, relationships, and results.

1. Rethinking Risk: From Reactive to Predictive

Risk assessment has always been the bedrock of insurance. Traditionally, this meant using actuarial tables, historical claims data, and statistical models. Agentic AI brings a new dimension to this process by analyzing real-time data and continuously learning from patterns to predict risks with greater accuracy.

Examples in action:

  • Dynamic underwriting: Agentic AI can use live IoT data from smart homes, wearables, and connected vehicles to personalize risk scores. A home insurance policy might adjust coverage dynamically if the system detects that a home is unoccupied for a prolonged period, increasing fire or theft risk.
  • Climate-aware pricing: AI agents can continuously monitor weather patterns, satellite imagery, and environmental reports to assess climate risks. Insurers can use this insight to offer targeted protection products or adjust premiums in high-risk zones.
  • Fraud detection: Traditional fraud detection is often rule-based and static. Agentic AI can evolve its fraud detection logic, identifying suspicious activity by comparing claims across demographics, behaviors, and locations in real-time.
2. Transforming Relationships: From Policyholder to Partner

Today's insurance customers expect seamless digital experiences, personalized communication, and empathy in interactions. Agentic AI is enabling insurers to move beyond customer service chatbots and offer human-like, proactive engagement.

How this looks in the real world:

  • Personalized coverage advisors: AI agents can analyze a customer's lifestyle, income, dependents, and goals to recommend the most suitable policy mix—even adjusting recommendations as life circumstances change.
  • Proactive claims guidance: In the event of an incident, an agentic AI system can automatically initiate a claim, guide the customer through the process, schedule inspections, and communicate updates—creating a frictionless experience.
  • Wellness and prevention: For health and life insurers, AI agents can engage policyholders with personalized wellness tips, nudge them to take preventive screenings, or offer rewards for healthy habits—all aimed at lowering long-term risk.

By moving from transactional to advisory roles, agentic AI helps insurers build stronger, longer-lasting relationships with their customers.

3. Driving Results: Efficiency and Innovation at Scale

Beyond customer engagement and risk prediction, agentic AI offers powerful opportunities to transform operational efficiency and drive business results.

Here's how it's making an impact:

  • Automated policy administration: From issuance to renewal and policy updates, AI agents can manage back-end tasks with minimal human intervention, reducing errors and turnaround times.
  • Claims automation: Agentic systems can gather documentation, assess damages via image recognition, validate policy coverage, and even authorize payments—often within minutes. This reduces costs and significantly improves customer satisfaction.
  • Smart portfolio optimization: By continuously analyzing market trends, customer behaviors, and product performance, agentic AI can recommend changes to product pricing, coverage tiers, or distribution strategies—helping insurers stay competitive and profitable.

The result is a more agile, responsive, and customer-focused business model—a far cry from the legacy systems and slow processes that have plagued the industry for decades.

A Word of Caution: Ethics, Oversight, and Human Touch

While agentic AI offers immense potential, it also raises important considerations. These systems must operate within ethical and regulatory boundaries, especially when making decisions about pricing, claims denial, or coverage eligibility.

Transparency, accountability, and human oversight remain essential. Insurers should implement explainable AI frameworks and ensure that final decision authority rests with trained professionals in sensitive or complex cases.

The Future of Insurance Is Agentic

As agentic AI matures, it will become the co-pilot for underwriters, claims handlers, actuaries, and customer experience teams—augmenting human intelligence rather than replacing it. Insurers that embrace this shift early will unlock new levels of speed, precision, and personalization that traditional systems can't match.

Whether it's preventing risk, improving customer loyalty, or scaling operations, agentic AI is no longer a futuristic concept—it's a competitive advantage today.

Insurance is no longer just about protecting what's valuable—it's about predicting, preventing, and proactively managing the journey. And with agentic AI, that journey just got a lot smarter.

How to Reclaim Time at Your Agency

With 50% of agency staff reporting burnout, strategic automation creates breathing room for client-focused work.

Inside of an office building with a lot of natural and overhead light showing many white desks and people sitting at them

The phone rings off the hook while unread emails pile up. A client walks in requesting proof of insurance, just as your colleague flags an issue with a policy that needs your immediate attention. In between, there's marketing to plan, renewal reminders to send, claims to follow up on, and carrier portals to navigate. By midday, your to-do list is somehow longer than it was in the morning—and there's barely been time for lunch.

Running an agency is rewarding—but it's also relentless.

The insurance industry is changing fast. Client expectations are higher, and work pressures are growing. According to Liberty Mutual's 2025 Independent Agents at Work Study, half of independent agency employees feel burned out, and 87% have experienced increased workloads over the past year. These numbers aren't just statistics—they're a reflection of what's happening in agencies across the country, maybe even in yours.

This is where tech-driven tools and automation can make a meaningful difference. Not to replace your people, but to take the friction out of daily operations and help your agency run more efficiently and profitably. When used strategically, technology can give your team the breathing room they need to focus on what really matters—your clients and your business.

Below are three key areas where tech and automation are already transforming the way independent agencies operate.

Client Servicing Without the Back and Forth

Strong client service keeps your agency thriving, but it can become a bottleneck fast. When your staff spends hours each day handling basic requests like issuing certificates or going back and forth with clients over email or phone on policy change requests, your people aren't just burning time—they're burning out.

Modern agency management systems can give you access to built-in client portals. These self-service systems let clients directly access the things they ask for most—like ID cards or policy documents they can download and print out. Clients can also use self-service portals to request policy changes directly, cutting down on all the back-and-forth that normally comes your way.

Reducing these repetitive, administrative tasks doesn't take away from your agency's personal touch—in fact, it can enhance it. Less manual busywork means less stress and employees who have more energy to do the work that actually makes a difference, like offering expert guidance and helping clients navigate more complex needs.

Renewals and Retention Without the Headache

When you're managing a growing client base, manually keeping track of every policy detail and renewal date can quickly become overwhelming. Missing just one renewal deadline can create a cascade of follow-up work as you scramble—and can even mean losing a valuable client and missing out on growth opportunities. Constantly juggling multiple policies and deadlines wears down your team and puts your retention at risk.

That's where AI-powered renewal tools come in. These systems automatically monitor your clients' policy expiration dates so nothing slips through the cracks. They analyze premium changes and notify you which clients are most at risk of shopping around due to significant rate increases. This insight lets you focus your outreach where it matters most.

Some platforms even offer side-by-side comparisons of your clients' current premiums versus renewal offers. This clear breakdown helps you spot major increases or coverage changes quickly, so you're prepared to have meaningful conversations with clients about their options. The breakdown positions you as a knowledgeable advisor, helping to strengthen your client relationships and retention.

Sales and Marketing Without the Guesswork

Balancing the day-to-day grind of making sales with the need to market your agency effectively can be tough—especially without the right tech and automation to lighten the load. Manually tracking leads, managing your sales pipeline, and launching email campaigns without access to your agency's analytics can feel like flying blind. How do you know if you're targeting the right prospects, or if your marketing messages are landing the way you intend?

Automation and data insights can make a real impact—across both sales and marketing.

On the sales side, tools can integrate directly with your agency management system to analyze your existing book of business, forecast revenue, and identify leads and cross-selling opportunities. For marketing, communication management software tools can create automatic drip campaigns that send timely, personalized emails to clients for birthdays, policy renewals, and other key touchpoints—helping you stay connected without the manual effort.

Some communications tools even give you access to detailed reports on completed email campaigns, so you can see what's working and fine-tune your messaging—eliminating the need to redo work or repeat tasks caused by guesswork. The result is smarter sales and marketing that drive steady growth without wearing down your staff.

Less Burnout, More Impact

For independent agencies—often operating with leaner teams—the day-to-day workload and pressure can add up fast. By leveraging the power of data analytics, AI, and automation, you can not only offload repetitive, time-consuming tasks but also sustain continued growth by freeing your team to focus on building relationships and delivering real value. When your people aren't buried in manual work, they have more energy to keep your agency moving forward.

How Insurers Can Engage Gen Z

Traditional insurance research falls short, as Gen Z demands mobile-first, authentic engagement in the digital age.

A Woman in Gray Shirt Young Woman Lying on the Bed while Using Her Mobile Phone

In an industry built on long-term relationships and brand trust, insurers are facing a generational shift that's impossible to ignore. Gen Z is stepping into adulthood with a new set of expectations, behaviors, and decision-making patterns that many insurers simply aren't prepared for.

This is a digitally native generation that grew up on mobile-first experiences, real-time feedback, and hyper-personalized content. It's no wonder that more than half of this cohort feels anxious or overwhelmed at the thought of dealing with insurance. It seems well out of their wheelhouse.

That's a problem—but it's also an opportunity.

Why early engagement matters with Gen Z

Most 20-somethings aren't thinking about insurance in a holistic way. But they are driving, renting, starting jobs, and forming financial habits. These life moments come with insurance needs—auto, renters, life, and beyond—and represent key opportunities for engagement.

Reaching younger consumers early with products that feel relevant and easy to understand helps establish trust and sets the stage for long-term relationships. Younger customers who buy into policies earlier tend to be more profitable and loyal.

Yet many carriers are still relying on outreach strategies that haven't evolved in decades. The first step in pinpointing the right way to connect with this important generation is gathering insights that are timely, accurate, robust, and built to reflect how Gen Z actually engages with brands and content.

Why traditional consumer insights research falls flat

Our research shows that Gen Z's purchase habits are incredibly complex, using social media, for example, to discover products and services, but then turning to other channels for purchase. In fact, only 18% complete the purchase directly through social channels, while 88% buy via online marketplaces (Amazon, Etsy, etc.) and 75% through brand websites. That's just one small example of how hard it can be to find that sweet spot with Gen Z.

Traditional survey methods and clinical, outdated feedback tools don't resonate with this group: they expect, at minimum, real-time interactions, seamless UX, and hyper-personalized content. In many cases, the problem isn't the product, it's the way insurers are trying to understand and engage their audiences.

To reach them effectively, insurers need to reframe how they approach research. That starts by engaging them where they are: on mobile devices, in the moment, and on their own terms. Static, 30-minute surveys won't cut it. Instead, agile approaches that mimic the way young people already communicate, via text, voice, and mobile-first platforms, are far more likely to spark real dialogue.

It's also about more than just the channel. Gen Z craves authenticity. Research must be designed to create a conversation, not an interrogation, and to build trust through transparency. When young consumers feel heard and respected, they're more willing to share meaningful, thoughtful feedback that insurers can actually act on.

Quick wins for insurers doing market research

You can benefit from:

● Text-first surveys: Reach Gen Z where they already are—on their phones.

● Continuing engagement: Regular check-ins build loyalty and provide real-time insight into customer needs.

● In-the-moment claims feedback: Moments of vulnerability can provide opportunities for empathy, rather than just data collection.

● Tailored incentives: Offer rewards that feel immediate, personal, and worth their time.

Making insurance more relevant

When guided by the right insights, insurers can design offerings that feel tailored to Gen Z's lifestyle and mindset. Some companies are already experimenting with new ways to make insurance feel more relevant, such as:

● Life insurance with wellness perks: Bundling policies with benefits like cancer screenings or fitness discounts makes life insurance feel like a proactive health move, not a grim obligation.

● Meaningful perks and rewards: Offer benefits that align with Gen Z's values and lifestyle, like partner discounts, sustainability incentives, or access to exclusive experiences, and make sure they actually know about them. Visibility is just as important as the perk itself.

● Empathetic claim follow-ups: A traumatic experience shouldn't be met with a sterile, 30-minute survey. A quick, thoughtful check-in can go a long way in showing care and building trust.

Ultimately, relevance starts with understanding. Modern research methods help insurers uncover what matters most in the day-to-day lives of young consumers. With the right insights, every decision, perk, or touchpoint can carry more weight and meaning.

Don't overlook the influencers

Insurance decisions are rarely made in isolation. Gen Z often relies on parents, friends, or agents/brokers for guidance. That means insurers need to look beyond the individual and understand the broader decision-making landscape.

There's also a major opportunity in engaging agents and brokers. These professionals are often the bridge between the company and the customer. Building research communities around these professionals can surface valuable feedback on tools, messaging, and processes that directly impact both the agent and customer experience.

Better research leads to stronger connections

Insurers are under pressure from rising rates, increased climate risk, and new competitors in the insurtech space. To stand out, carriers need more than clever messaging. They need a clear, current understanding of how different audiences make decisions, especially the next generation of policyholders.

That understanding doesn't come from outdated surveys or one-time touchpoints. It comes from continuing, human-centered research that's designed for how young people actually communicate today. By investing in more modern methods, insurers can build credibility with the next generation, uncover actionable insights, and move from transactional interactions to lasting relationships built on relevance, trust, and mutual value.

The Telematics Edge in Commercial Auto

Despite declining profitability, 75% of insurers overlook fleets' readiness to share valuable telematics data.

Car Interior with Advanced Dashboard Technology

The commercial auto insurance landscape is facing an inflection point. While fleets rapidly embrace telematics technology and generate unprecedented amounts of driving data, a surprising disconnect persists between insurers that desperately need this information and fleet operators that possess it. According to SambaSafety's 2024 Telematics Report, this gap represents the industry's greatest challenge and its most significant opportunity.

Perception Versus Reality

One of the report's more notable findings reveals a fundamental misunderstanding that's stalling progress: 75% of commercial insurers believe convincing fleets to share telematics data is their biggest hurdle, while 74% of fleets that don't share data say it's simply because they were never asked. This communication breakdown prevents meaningful partnerships from forming.

The issue becomes even odder when considering fleet readiness. Currently, 80% of fleet respondents monitor a large portion of their vehicles, and satisfaction scores average four out of five for their telematics providers. These fleets aren't resistant to technology—they're already deeply invested in it. What's missing is the bridge between their data and insurers' analytical capabilities.

Emerging Technologies at the Forefront

So much more than GPS tracking, the telematics landscape is rapidly evolving beyond GPS basics. The telematics report from SambaSafety shows that while 77% of fleets use GPS tracking, over 50% have adopted camera systems—a significant shift toward more refined risk assessment tools. These cameras aren't just operational aids; they're becoming critical legal defense mechanisms against nuclear verdicts, which peaked at a median of $23.8 million in 2023, according to the Institute of Legal Reform (ILR).

More tellingly, 51% of fleets plan to add new telematics devices or providers in the next year, creating an expanding universe of data sources. For insurers, this presents itself as an opportunity and hurdle to undertake. The challenge lies in accessing this data and developing the infrastructure to ingest, normalize and analyze information from multiple providers and device types.

fleets (51%) plan to add telematics devices and providers to their portfolios in the next 12 months

In recent conversations, artificial intelligence and advanced analytics have become key differentiators for competitively assessing risk. As the report notes, "The growing capabilities of AI and its ability to gather insights will drive commercial lines insurers to prepare their data infrastructure and expand their telematics experience." Insurers leveraging AI to transform raw telematics data into actionable risk insights will gain a significant competitive advantage.

Infrastructure Reality Check

There's a growing infrastructure gap today that is daunting for many insurers. Only 25% of commercial insurers categorize themselves as fully capable of handling large amounts of telematics data, while over 33% acknowledge their infrastructure needs enhancement. This technical readiness challenge is compounded by resource constraints—58% of insurers cite lack of resources as a primary barrier, up dramatically from 32% in 2023.

The solution for insurers involves building strategic partnerships, which are becoming increasingly popular. Carriers recognize they can't produce everything in-house, regardless of capabilities and size. Whether partnering with data aggregation, risk scoring, benchmarking or training content, successful insurers use external partnerships as building blocks for capability expansion.

The Path Forward to Transformation

One of the most encouraging trends is the rise of dedicated telematics teams. The percentage of commercial insurers with dedicated telematics teams jumped from 27% in 2023 to 60% in 2024. These teams are taking a multi-disciplinary approach, with loss control leading the charge (47%), followed by underwriting (23%) and business line units (23%).

Growing adoption among commercial insurers "60% now have a dedicated telematics team up from 27% last year"

This organizational evolution reflects telematics' expanding role beyond simple data collection. Modern telematics teams handle vendor management, business function training, data preparation, risk pricing and segmentation—essentially becoming the central nervous system for data-driven insurance operations.

To capitalize on the telematics opportunity, insurers must focus on four key areas:

Share: Move beyond simply requesting data. Explain how, as an insurer, you will use the data and what benefits fleets will receive. Create feedback loops that provide fleets with actionable insights from their data.

Provide incentives: Develop financial incentives that align broker and policyholder interests with telematics adoption. Current programs often lack sufficient motivation for widespread adoption.

Prepare: Invest in data infrastructure, analytical capabilities and strategic partnerships— the volume and variety of telematics data will only increase.

Communicate: Foster transparent dialogue between insurers, brokers and fleets. Many adoption barriers stem from misunderstanding rather than fundamental resistance.

The Strategic Advantage

Commercial auto profitability continues to decline, with increased litigation, distracted driving and claim severity threatening sustainability. Telematics offers a proven path to risk reduction—72% of fleets report reduced crashes and claims when combining telematics with training programs.

72% of fleets report that the combination of training and telematics has reduced crashes and/or claims

The question isn't whether telematics will transform commercial auto insurance but rather which carriers will emerge as leaders and which will struggle to catch up. With 82% of commercial insurers already having some level of telematics adoption, the race is on to convert experimental programs into competitive advantages.

The data makes it clear: Fleets are ready, technology is maturing and the benefits are proven. Industry leadership is needed to bridge the communication gap and unlock telematics' full potential. The insurers that act decisively today will shape tomorrow's commercial auto landscape.

SambaSafety and the IoT Insurance Observatory are gathering insights for the 2025 Telematics Report. You can participate in the 2025 survey here.


Arissa Dimond

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Arissa Dimond

Arissa Dimond is a lead copywriter of insurance at SambaSafety, a provider of cloud-based risk management solutions for over 15,000 organizations with automotive mobility exposure.

AI Tools That Detect Healthcare Provider Fraud

Evolving provider fraud schemes require multimodal AI tools to protect health payers' dwindling reserves.

An artist’s illustration of artificial intelligence

The National Health Care Anti-Fraud Association (NHCAA) and the Coalition Against Insurance Fraud (CAIF) have repeatedly named provider fraud the most acute pain for the health insurance industry. The sector's annual losses from dishonest medical providers are alarming: NHCAA's estimate is $54 billion, CAIF places it as high as $105 billion, and some government agencies suggest it could be more than $300 billion.

The enormous costs of provider fraud result from its multiple devastating impacts. From the financial standpoint, illegitimate and inflated payouts break the health payer's claim reserves and lead to skewed cost forecasts, with growing reserves commonly leading to a rise in premiums and the loss of competitive positions. Operationally, fraud distorts the picture of care usage, making it harder for payers to fairly assess health risks and manage chronic conditions — but you know all that already.

Notably, when I discussed provider fraud concerns with my clients in health insurance, many cited the loss of trust between the payer and providers as the worst outcome. Having once faced a previously unknown scheme from a certain provider, the payer has to institute stricter controls across the entire network. Every new incident escalates administrative and IT costs (again, leading to higher premiums) and slows claim processing due to extra oversight. As fraud schemes evolve constantly, the payer's investments in protective measures are growing exponentially.

What's So Challenging About Detecting Health Provider Fraud

So far, most of the health payers' conventional methods of combating provider fraud have been fairly ineffective. The cost of fraud, when adjusted for inflation, has nearly doubled over the last 30 years. And with the fraud rates in insurance showing the greatest rise among all industries, it's clear that fraud safeguards that have worked for other domains failed to aid health payers specifically.

Why so?

The primary challenge is constantly evolving fraud schemes. This is by far the biggest concern among my clients, and I came across the same sentiment in multiple studies: For example, FRISS, in its 2022 Insurance Fraud Report, names keeping up with new trends in insurance fraud as the payers' top hindrance. Indeed, even if a robust solution to some scheme comes quickly, it loses its edge as soon as new tricks appear. As providers are becoming increasingly creative, payers are forced to respond with better, more versatile fraud detection tools.

Plus, we have the inherent complexity and specificity of medical data, which holds back the development of effective health fraud detection algorithms. Interpreting and verifying health claim evidence like medical images and lab test results has traditionally required deep professional expertise. But even for investigators with strong medical background, it's too easy to overlook visual and technical inconsistencies in highly specific imagery, especially when inspecting large-volume, multi-format submissions. These are the ideal conditions for misrepresenting diagnoses and falsifying medical necessity.

The decentralized nature of insurance-relevant data further complicates the story. With open APIs and automated reconciliations, it became easier for payers to cross-reference claims with federal databases and collaboratively detect schemes like double billing. However, no traditional analytics tools can recognize intricate, multi-tier schemes like referral collusions and kickbacks.

AI to Put an End to Provider Fraud — Or Will It?

Rule-based fraud detection tools have been here for decades to help health payers spot known types of provider fraud, like billing for the ineligible and unbundling. But rule-based tools can't address syndicated provider offenses and tech-supported schemes like medical image tampering, so by design, they are unfeasible for sufficient protection.

Advanced tools powered by artificial intelligence (AI) brought health insurers something old-school stuff could never offer. With AI's ability to continuously match millions of diverse medical data points, recognize hidden patterns, and instantly flag suspicious outliers, payers can now address many of the previously untamable types of fraud, including media forgery and organized collusions. Intelligent algorithms can study complex healthcare concepts, reason on the necessity and relevance of medical procedures, and spot inconsistencies in claims as humans do. More importantly, AI engines can continually learn from fraud patterns and get smarter over time, meaning payers can expect a steady growth in fraud detection accuracy.

But does this mean AI solutions keep up with the evolving pace of health insurance fraud?

Alas, they can't.

Just like traditional tools, intelligent systems can't foresee emerging types of fraud. Take a recent, frustrating example. Advanced claim analytics powered by machine learning (ML) have been in use for roughly a decade and have proven to be effective in detecting sophisticated fraud schemes. However, the algorithms behind these tools weren't designed to capture brand-new frauds like believable medical image fakes and convincing abusive narrations enabled by generative AI (GenAI). So, with GenAI at their fingertips, providers are once again miles ahead of payers in 2025.

AI Tool Stack for Efficient Provider Fraud Detection in 2025

At this point, my health insurance clients usually ask:

"OK, we can't respond to what's behind the horizon. But what technology do we need to address what's already here?"

Below, I share a minimal tool stack that will help health payers establish viable protection against healthcare provider fraud in 2025. Predictably, we have to fight fire with fire — you'll need AI to recognize AI fakes, but it is also effective for battling old-school fraud schemes.

Based on my estimates, implementing this multimodal toolset can bring health payers up to a 3x increase in provider fraud detection rates and a 20% to 90% reduction in fraud-associated losses. McKinsey analysts suggest that large health insurers can expect $380–$970 million savings in total claim payouts for every $10 billion of revenue with the current AI capacity.

ML-powered behavioral analytics to detect fraudulent provider actions

Machine learning models can identify anomalies in billing patterns, deviations in medical service frequencies, and non-obvious patient visit overlaps. This works great for exposing the most frequent types of provider fraud, such as upcoding, unbundling, phantom billing, and repeated charges for unnecessary or non-performed services. The purpose of behavioral intelligence tools is simple: understand how legitimate providers act and flag those who don't play by the rules.

Behind the scenes, ML algorithms study historical claim data, provider actions, and "normal" behavioral patterns across specific geographies and clinical specializations. Over time, they self-construct individual behavioral baselines that are unique for each provider. Once the baselines are set, the models can accurately recognize and classify any outstanding events. Early adopters of ML-powered behavioral analytics systems report a 60%+ increase in fraud detection rates with a twofold decline in false positives.

To automate the behavior diagnostic cycle end to end, such solutions need a broad stack of smart components. My colleagues from the data science team at ScienceSoft suggest unsupervised and supervised ML models for clustering and detecting natural groupings, outlier detection models for surfacing deviations, diffusion models for capturing time-based changes in provider conduct, and smart notification engines for issue reporting to fraud investigators. Investigator dashboards should provide a real-time overview of the raised flags with traceability to source provider data.

I know this may sound like a multimillion-dollar investment, but based on my experience, building anomaly detection solutions is one of the most affordable insurance AI initiatives. At ScienceSoft, we have managed to deliver the entire stacks of tailored models within the budget of $100,000–$250,000. Off-the-shelf behavioral intelligence tools like Provider Prepay FWA Detection by Shift Technology can be quicker and cheaper to implement, but they come with accuracy and integration tradeoffs.

Intelligent image analysis tools to recognize forged claim evidence

Medical image intelligence tools will help you catch edited, reused, staged, and entirely fabricated visual evidence. These tools are valuable for their ability to reveal technical forgery that even human claim reviewers with deep medical expertise might overlook.

Such tools serve a range of specific purposes. First, smart algorithms (at ScienceSoft, we use convolutional neural networks or transformer-based neural networks) inspect image metadata like device signatures, editing trails, and timestamps to verify image authenticity and expose suspicious manipulations. Next, they compare submitted images against the payer’s claim archives to find duplicates used in other cases. Finally, they analyze visual noise patterns, compression artifacts, and pixel anomalies that signal tampering. When an image contains any inconsistencies (e.g., a supposedly “new” MRI scan has the same shadows as one from last year’s claim or an X-ray has mismatched anatomy or signs of cut-and-paste), the solution flags it for manual inspection.

In ScienceSoft’s recent dental image analysis software project for medical insurance, we went a step further and combined CNNs with machine learning algorithms for autonomous claim validation. This way, the system could cross-reference image parameters and embedded text with provider filings and decide on claim eligibility outright. Remember that you may also need dedicated background algorithms to unify image file formats and establish standardized image processing flows.

When it comes to the accuracy of such engines, it largely depends on how rich and representative your model training dataset is and how deeply the model is tailored to your review workflows. Well-developed models can show up to 95% accuracy in detecting image falsifications – a rate that's not attainable with any commercial models.

LLM-supported document review to spot abusive provider narratives

Health payers know firsthand how tricky are providers' words — long, tangled justifications buried in a sea of medical jargon. One way to uncover abuse in complex provider narratives at scale is to apply a medical document review tool powered by large language models (LLMs). In simple terms, LLMs are a sub-type of GenAI that power tools like ChatGPT — the AI algorithms that can process natural language requests and form human-sounding responses.

In our case, LLM models can quickly parse massive volumes of provider notes, medical records, appeal letters, and other textual data and detect inconsistencies and subtle lingual tricks that may indicate fraud. For instance, they can pick up vague and medically incoherent documentation, contradictions in treatment timelines, and mismatches between diagnoses and procedures. Such tools can also highlight clinical term misuse, which could be used to justify higher-cost billing codes.

The best thing about LLMs is arguably their ability to explain their output in regular human language. For example, a health claim reviewer can ask an LLM to summarize high-volume documentation for complex surgery and explain suspicious abstracts in simple words. Early adopters of LLM-supported tools for detecting fraudulent claims report dramatc gains: 90% quicker claim reviews, up to a 400% increase in reviewer capacity, and a 5–20% reduction in illegitimate payouts.

You don't need to build your own LLMs from scratch. Applying retrieval augmented generation (RAG) and prompt engineering to commercial LLMs is usually enough to obtain an accurate solution tailored to the payer's business-specific data. For provider fraud detection specifically, I recommend opting for a healthcare-specific LLM like Med-PaLM or BioBERT. Such models are trained on specialized medical corpora and care delivery examples, meaning you can roll them out without costly "upskilling." Implementation costs may vary from $150,000 to $500,000+, depending on the chosen approach to LLM enhancement.

Network intelligence solutions to reveal provider collusions

Intelligent network analytics help uncover a less frequent but highly damaging type of medical fraud — organized healthcare provider collusions. AI engines can automatically map relationships between providers, spot factors like shared addresses, financial ties, coordinated referrals, and circular service flows, and identify groups of bad actors working together.

To find suspicious care provider hubs across multi-layer networks, such systems use network science models, including graphs and community detection algorithms. Like with medical image analysis tools, you can incorporate prescriptive machine learning into these solutions to automate decision-making. For instance, ML algorithms could auto-classify the revealed network patterns as legitimate, borderline, or clearly fraudulent and trigger relevant follow-ups.

The success of network intelligence systems has always depended mainly on the breadth of provider data they access. Ideally, such software should be able to monitor dynamic changes in provider profile info, patient encounter logs, referral trails, claims data, and external feeds (think provider registry info and corporate activity details from public databases). A smart move is to prioritize integrating the solution with diverse internal and third-party systems. Some health insurance providers ultimately choose custom software engineering due to limited integrations in ready-made products, which results in lower efficiency.

Also, network intelligence systems rely on visual representation way more than other tools in the stack. Such solutions should have interactive charts reflecting multi-tier network connections, scatterplots depicting concentrated provider links, and temporal graphs showing how provider relationships evolve over time. Investigators should also be able to drill down to granular details.

Maximizing AI Accuracy and Compliance While Reducing the Costs

Among the latest insurance AI stats, the following numbers seem the most representative to me: While 84% of health insurers currently use AI/ML in some form, only 14% trust machines in the actual decision-making, and of those who do, 97% encounter challenges related to AI accuracy. The infamous case of UnitedHealth, which was legally pursued for using low-precision AI models to deny care, undermined member trust in the entire sector, pushed regulators to institute stricter oversight, and taught payers to prioritize algorithm accuracy. Many of the health insurers I've talked to cited concerns about AI model precision — and sufficient proofs of that precision — as their biggest barriers to adopting intelligent fraud detection tools.

That being said, from the technical angle, both concerns are far-fetched. The solutions for maximizing AI accuracy and transparency are here; they just require extra investments, which not every health payer wants to and can afford to bear. Unfortunately, as I always tell my clients, any attempts to go without these will inevitably cost you the efficiency of the entire AI system.

There are still ways to optimize expenses, though. Here are some proven tactics:

  • As I mentioned, the volume and versatility of data used for AI model training are the key drivers for fraud detection accuracy. Still, in some cases, the available data is just too scarce for meaningful representation. Let's say you only have a few examples of claims for rare back surgeries. One way to give your algorithms more patterns to learn from is to train a generative AI model on real claims and apply it to synthesize realistic data for similar scenarios. For example, GenAI can produce claim files with the same procedure code but different treatment programs and billing scenarios. GenAI-supported data synthesis comes 30% cheaper than acquiring, standardizing, and labeling real data.
  • Synthetic data augmentation can also be a budget-friendly method of source data debiasing. Synthetic data for underrepresented member groups, providers, and fraud types should reflect hypothetically accurate care paths and charges. This way, intelligent algorithms don't replicate historical bias and can learn to better distinguish legitimate differences from fraud. For you, this means sharper detection of provider fraud and minimized risks of unintended discrimination.
  • In my recent paper on AI for health insurance underwriting, I elaborated on cost-effective ways to achieve AI transparency sufficient for regulatory complianceThe key point is that big tech players are aware of regulatory scrutiny, so major AI platforms like Azure Machine Learning and Amazon SageMaker come with built-in explainability toolkits. By using their go-to AI development frameworks, you avoid costly model engineering from scratch and get the fully interpretable fraud detection logic from the onset.

Contributors: Stacy Dubovik, financial technology researcher, ScienceSoft; Alex Savanovich, senior data scientist, ScienceSoft

There’s a Bear in These Here Woods

AI accelerates healthcare's shift from fee-for-service to value-based care as CMS leads industry transformation.

Brown Bear in the Woods

Here's an oldie but goodie: Two hikers encounter a bear in the woods. One of the hikers slowly removes his backpack and says, "I'm running for it."

The second hiker replies, "Are you crazy? You can't outrun a bear."

"I don't have to outrun the bear," the first hiker says. "I just have to outrun you."

A lot of ink is spilled daily debating whether—and when—AI will be able to outrun the bear. What gets lost is that AI is already outpacing the other hiker, performing low- and mid-level work in the mid- and back office. Even if AI doesn't get any smarter, it will replace humans in these jobs.

In healthcare, AI is poised to become the bear, accelerating the transition from fee-for-service (FFS) to value-based care (VBC).

FFS healthcare—the nearly $5 trillion status quo—is based on the volume of services rendered. VBC healthcare—the future, in testing for nearly a decade—rewards providers for positive health outcomes rather than the volume of procedures. A good way to think about it is: In FFS, more sickness equals more billing; in VBC, healthier patients mean better pay for providers.

A recent study in the American Journal of Managed Care found that Medicare Advantage (MA) patients in full-risk VBC models—where providers bear the cost of poor outcomes—had 36–43% fewer hospitalizations for acute and chronic conditions, 39% fewer readmissions, and 19% fewer avoidable ER visits than traditional FFS Medicare patients.

So, why aren't we all speeding toward an all-VBC future as soon as possible? There are four reasons:

Pre-Authorization Delays vs. Timely Care: Insurers use pre-authorization to control costs, but providers argue it undermines VBC's focus on timely interventions. For example, delays in approvals for surgeries or specialty treatments can worsen outcomes in fields like oncology or cardiology.

Benchmarking and Financial Risk: Value-based contracts often hinge on complex benchmarks tied to cost and quality metrics. Disputes arise over how benchmarks are set and updated and whether savings in one year penalize future performance. Providers risk financial losses if benchmarks are unrealistic, while insurers prioritize cost containment.

Data Transparency and Trust Gaps: Payers typically control the data used to assess provider performance, leading to mistrust. Providers demand visibility into calculations to verify accuracy, but insurers often withhold proprietary methodologies.

Standardized Care vs. Personalization: Insurers favor evidence-based, standardized protocols to curb costs, while providers advocate for personalized approaches tailored to individual patient needs. This clash risks alienating patients who expect customized care.

Solutions to these challenges have been slow in coming. But recently, CMS—the federal agency administering Medicare and Medicaid and, at $1.9 trillion, the largest health payer on the planet—announced plans to accelerate the shift to VBC with AI.

CMS intends to use AI to analyze vast amounts of patient data to identify trends, anticipate future health issues, and enable early intervention—particularly for chronic diseases.

CMS uses the Star Ratings system to assess hospitals and health plans on multiple quality metrics, including safety, readmission rates, patient experience, and mortality. They'll use AI to help organizations manage and interpret these complex and evolving metrics, simulate the impact of quality improvement initiatives, and prioritize efforts that will most effectively boost their ratings (and payouts).

CMS will also use AI for automated risk adjustment, mining electronic health records (EHRs) and claims data to confirm medical necessity, identify patients with undiagnosed conditions, and ensure accurate risk scoring—critical for fair reimbursement in VBC contracts.

They'll use it for other things, but these are the biggies. New CMS Commissioner Dr. Mehmet Oz has been vocal about pushing VBC as the future. "Fee-for-service is a relic," he said in the CMS press briefing. "AI will help drive the transition to value-based care, achieving the triple aim of better care for individuals, better health for populations, and lower per capita costs." It's hard to argue with any of that.

As CMS goes, so go the rest of the big healthcare insurers, from UnitedHealth Group on down. The bias for action at CMS is being expressed as a bias for AI--damn the uncertainties. 

There's a bear in these here woods.


Tom Bobrowski

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Tom Bobrowski

Tom Bobrowski is a management consultant and writer focused on operational and marketing excellence. 

He has served as senior partner, insurance, at Skan.AI; automation advisory leader at Coforge; and head of North America for the Digital Insurer.   

As Algorithms Advance, Poor Data Limits Gains

Without end-to-end data control, ROI gets eaten up by misleading outputs and cleanup costs—fueling the old guard's skepticism about AI.

An artist’s illustration of artificial intelligence

Many players in the insurance industry are gaining only a fraction of the returns they expected from their AI investments. That shortfall often fuels skepticism from legacy leadership who were wary of the technology to begin with. But too often, the problem isn't the algorithms themselves. It's the data. 

Even the most advanced models are useless without high-quality, reliable input. And the most effective way to ensure that quality is to mine the data yourself and maintain end-to-end control over how it's collected, filtered, and applied.

One Bad Data Point Can Poison the Well

One of the greatest fears organizations face when adopting AI is the risk of a single piece of inaccurate data slipping into the system and poisoning the well. In a 2024 McKinsey survey, 63% of respondents cited output inaccuracy as the top risk in their use of generative AI, up seven percentage points over the previous year. 

Yet despite this growing concern, many companies remain entranced by the glow of the term "AI" itself—rushing to implement tools without laying the groundwork for data integrity. Some fail to build the infrastructure to collect their own data; others skip the due diligence needed to properly vet third-party providers. The result is a brittle foundation: sophisticated models running on shaky inputs, with consequences that can quietly accumulate until something breaks.

In insurance, one of the most promising frontiers for AI is analyzing top producer performance—not just tracking who closes the most policies but understanding the subtle behaviors that lead to conversion: how often the producer follows up, what order they present options in, when they reach out. But if that behavioral data is sourced from generic CRMs or patchy third-party logs—where calls are logged inconsistently, meetings lack context, and outcomes aren't clearly tied to actions—then the AI will draw the wrong conclusions. 

Companies may end up reinforcing behaviors that correlate with success but don't actually cause it. That's no better than relying on gut instincts and locker-room advice from the old guard, except now there's money being sunk into a sophisticated model that's simply institutionalizing mediocrity. Worse still, if flawed data leads to the enshrinement of the wrong patterns, organizations could find themselves scaling exactly what holds their teams back.

The Myth of Clean-Up Later

Many argue that building end-to-end data collection from day one is too disruptive or expensive. The more convenient approach, they say, is to get the system up and running first, then "clean" the data later. But this logic backfires. 

By the time messy data filters into an AI model, it's already riddled with gaps, duplicates, and subtle inconsistencies that no amount of cleaning can fully resolve. You end up hiring teams of analysts just to guess at what really happened: Was that "client meeting" a strategic pitch or a casual coffee? Did an agent log a follow-up call because it occurred, or because it was expected? This kind of retroactive detective work burns time, erodes confidence, and costs far more in the long run than simply investing up front in clean, self-sourced data pipelines.

Why Risk Assessment Isn't as Real-Time as It Should Be

Even in underwriting, arguably the most mature use case for AI in insurance, poor data collection quietly eats away at ROI. Many carriers have invested in models built to price risk with surgical precision, drawing on inputs like medical records, driving histories, IoT data, and lifestyle factors. But when those inputs are delayed, incomplete, or sourced from unvetted third parties, the model is left to make educated guesses. 

A single missing lab result, a misclassified occupation, or an outdated property inspection can tilt risk scores off course and trigger systemic mispricing. Worse, in trying to compensate for these blind spots, underwriters often revert to manual reviews or blanket restrictions, undoing the very efficiency and scalability AI was supposed to unlock.

Tighter Rules, Higher Stakes

Maintaining end-to-end control over data collection and processing is no longer just a best practice. It's a way to stay ahead of compliance, especially as regulations tighten. In recent years, the U.S. has begun increasing oversight of AI and data protection, driven by mounting concerns over privacy and misuse. 

At the federal level, the proposed American Privacy Rights Act (APRA) of 2024 aims to establish comprehensive consumer data rights and enforce stricter standards for how personal information is collected and managed. States are moving in parallel. Tennessee's ELVIS Act, passed in March 2024, is the first U.S. law to directly address AI-generated impersonations, while Utah's Artificial Intelligence Policy Act creates penalties for companies that fail to disclose their use of generative AI in consumer interactions. 

For insurers, given that they handle large volumes of sensitive data, these developments underscore the need for robust governance.

Data as Differentiator

Beyond regulatory compliance, proprietary data offers a profound competitive advantage, especially in industries like insurance where nuance and historical context matter. Most companies build their AI models on generic, surface-level information, often scraped from the same third-party databases or public Web sources, what might be considered the "first page of Google" tier of data. But this kind of information is widely accessible and easily replicable, which means it rarely drives unique insight. 

By contrast, companies that mine their own data, tracking granular activity, customer engagement, behavioral signals, and operational workflows, can generate insights that no competitor can duplicate. This differentiation becomes even more powerful when that proprietary data reveals subtle correlations invisible to broader datasets, such as which underwriter behaviors lead to fewer claims disputes or which policyholder interactions predict lifetime customer value. 

In a market increasingly shaped by machine learning models, the organization with deeper, cleaner, and more exclusive data doesn't just win the compliance game, it outthinks the competition.

An Incremental, Holistic Approach

So how do companies begin actually building end-to-end data control? 

At first glance, the question can seem overwhelming, especially for legacy insurers juggling siloed systems, manual workflows, and decades of technical debt. But the key is to start small and build iteratively. Instead of trying to overhaul the entire data architecture in one sweep, leading organizations begin by instrumenting a single high-impact workflow; for example, sales calls or underwriting touchpoints, with lightweight tracking tools. From there, they layer on automation: capturing interactions passively, syncing them across systems, and enriching them with context in real time. 

This phased approach reduces disruption while steadily increasing data visibility. Importantly, companies don't have to do it alone. Many are finding success by working with specialized vendors that embed into their existing infrastructure and quietly automate data capture behind the scenes. 

Over time, these efforts create a virtuous cycle. Cleaner data leads to better AI outputs, which in turn builds trust and momentum for deeper transformation.

The New Blueprint for Insurance Modernization 

Insurers adopt coreless architecture to scale AI capabilities while preserving critical legacy investments.

An artist’s illustration of artificial intelligence

Over the past decade, carriers have modernized their core systems, stitched together integration layers, and deployed business process management (BPM) tools. These efforts brought efficiency and scalability, but they weren't built to support what may be the most significant shift in enterprise technology since the microprocessor: AI.

As AI moves from pilot to enterprise-wide production, regulators like the NAIC are focusing on governance and explainability, and many insurers are discovering that their current architecture simply wasn't designed for this new world.

Insurers don't need to throw away what they've built. But they do need a new layer of architecture, one that enables orchestration of automation, AI, and digital servicing independent of the core. This is driving a shift toward coreless modernization.

What Is Coreless Modernization?

To be clear, coreless doesn't mean going without a core system. It means liberating the enterprise from the limitations of the core. This virtualized layer acts like a semantic graph, allowing systems and applications to operate on real-time data across the enterprise without duplication or disruption.

While traditional legacy transformation often relies on expensive projects involving replacing and retiring core systems, coreless takes a different approach. It uses an event-driven orchestration layer, data fabric, and modular AI services to externalize business logic, workflows, and decision-making to a more flexible, intelligent layer while leaving the core system intact.

Core systems remain the system of record, but orchestration of servicing, underwriting, distribution, and engagement are able to be moved to the abstracted layer that's decoupled from the legacy constraints that typically slow innovation.

In effect, this creates a hollowed-out legacy environment, one where modern capabilities operate in sync with the core system, extending its utility without overloading it or requiring that it be replaced.

Why Now?

Three fundamental shifts are making coreless possible:

  • Data Fabric Maturity: Insurers now have the tools to build a unified data layer across systems, without duplicating or displacing source systems. This makes it possible to expose business state and automate real-time workflows without overwhelming the core.
  • AI-Driven Decision-Making: With agentic AI, intelligent automation can now handle more than just simple tasks. Complex underwriting, fraud detection, and case routing can run outside the core with full lineage, audibility and traceability.
  • Composable Architecture: Agentic orchestration allows new journeys and products to be assembled in weeks, not years, without being bottlenecked by monolithic legacy dependencies.

These shifts aren't abstract trends. They are direct responses to mounting pressure across the insurance enterprise. Distribution leaders want faster partner onboarding. Product teams need to launch offerings in weeks, not quarters. Compliance officers and regulators demand auditability. CIOs are expected to scale AI safely without triggering full system rework. Traditional architectures can't keep up. Coreless gives insurers a way to break through without breaking what already works.

What Makes Coreless Different?

The key distinction is architectural: Coreless reinvention introduces a unified substrate for orchestrating AI, automation, and digital workflows without replatforming. Where BPM tools and application programming interface (API) middleware attempt to route tasks across siloed systems, coreless provides an explainable orchestration substrate that can:

  • Ingest real-time business events to trigger AI and automation flows
  • Log every decision for audit and NAIC compliance
  • Scale horizontally without relying on BPM or synchronous APIs
A Blueprint for Reinvention Without Disruption

Every decade or so, enterprise technology brings a defining architectural shift. Mainframes gave way to client-server architectures. Legacy policy administration systems (PAS) evolved into cloud-based cores. This next shift is being shaped by AI.

Some insurers are already applying coreless principles in practice. One insurance carrier began orchestrating new workflows around its existing core systems, rather than within them. This shift allowed the company to significantly reduce policy issuance times and achieve sub-400 millisecond response times, all without rewriting foundational infrastructure or disrupting their core.

Composable. Co-existent. Designed for Flexibility.

The concept of coreless is built on the principle of separation of duties in every module, from decision-making engine to data fabric and AI orchestration. These can operate independently or together, depending on your needs. This means insurers can retain existing investments, whether that's a PAS, customer relationship management (CRM), or claims system, and still adopt AI capabilities to modernize intelligently.

With agentic AI, embedded experiences, and real-time orchestration on the rise, coreless modernization is becoming the new path forward. It's a pragmatic response to the realities of building, scaling, and governing AI-powered insurance operations in today's landscape. For insurers navigating legacy complexity while pushing toward digital agility, Coreless offers a viable alternative for modernization, one that complements what exists, while enabling what's next.

If you are trying to scale AI inside a legacy-bound stack, you're already behind. Coreless isn't the future. It's today. Start embracing it now.


Ramya Babu

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Ramya Babu

Ramya Babu is co-founder and president of U.S. business at Neutrinos, an AI-powered intelligent automation platform for the insurance industry. 

Modernizing the Insurance Premium Payment Experience

Modernizing insurance payment processes transforms a routine touchpoint into a strategic competitive advantage.

Woman Sitting on Sofa While Looking at Phone With Laptop on Lap

As digitization reshapes every link along the insurance value chain, one essential component still lags: the payment experience. 

For policyholders, the payment process is one of the most frequent and tangible touchpoints with their insurance carrier. But outdated payment systems and non-specialized call center representatives often result in a frustrating experience for policyholders seeking an accurate understanding of their payments.

Modernizing the payment experience presents an opportunity to foster customer goodwill in the insurance industry. However, regulatory nuance and capital demands of financing premium payments make this an area where insurance carriers, managing general agents (MGAs), and insurance agents benefit from innovative technology and strategic partnerships. Insurance premium finance companies have evolved from an industry utility into allies helping insurers meet customer expectations and build competitive advantage.

The traditional, narrow view of premium finance has been purely functional, missing the broader strategic potential. Today, while premium finance companies deliver fully integrated, digital-first payment experiences, only a few are forward-thinking enough to incorporate the latest cutting-edge technology. Some carriers have explored in-house financing models, but most find partnering with the right third-party premium finance company delivers quantifiable results, including delivering payment innovation reliably and expediting the cash cycle.

Speed and Flexibility Without the Capital Burden

Financing premiums in-house requires considerable capital reserves. It also necessitates loan servicing capabilities, regulatory and financing expertise, and significant exposure to credit risk. For many insurers and MGAs, this is simply not a core element of their business model.

Leading premium finance companies provide a deep specialization in both financing and customer service. These firms are built specifically to handle the complexity and expectations of the premium finance process, from precise billing calculations and cancellation workflows to high-touch borrower support. Their service teams are trained to work with policyholders who may not be familiar with financing mechanics. This level of customer service is difficult to replicate internally without additional cost burdens and ensures that policyholders receive timely, expert support that reflects positively on the insurer's brand. In many instances, the premium finance company's customer support team becomes a main contact for the insurer's agents and customers. For commercial policies, their service specialization can be the difference between a closed sale and a missed opportunity.

Elevating the Customer Experience With Innovative Payment Solutions

Customer experience is a key differentiator in an increasingly competitive insurance market. Policyholders want to manage their policies and payments the same way they manage many financial aspects of their lives: online and on mobile.

Forward-thinking premium finance companies have responded with platforms that integrate seamlessly into the quote-to-bind process and policyholder portals. They incorporate technologies that have become expected in payment processing, such as electronic signatures, auto-pay and online account services.

Some premium finance companies further streamline the payment process by incorporating innovative solutions into antiquated methods. For example, they deploy secure, single-use QR codes on printed and emailed payment notices. These codes directly link to the customer's personalized, secure payment portal, thus eliminating the need to log in or manually enter account details. This noticeably reduces friction for customers who still receive paper correspondence or who prefer traditional billing formats, while maintaining security and compliance.

Another innovation is incorporating opt-in text message payment reminders with shortened, secure URLs. These messages allow policyholders to access their payment portals with a single tap, improving on-time payment rates while reducing cancellations due to missed installments. The convenience of mobile-first communications reflects how today's consumers prefer to interact with service providers of all kinds.

Building these cutting-edge, compliant financing capabilities internally is a resource-intensive project for insurance carriers, which distracts from an insurer's core objectives. Premium finance companies have already made these investments, including API-based integration with agency management systems, co-branded borrower portals, and automated document generation.

Final Thoughts: Rethinking Payment Processing as a Strategic Advantage

In an era where customer expectations are rising and digital transformation defines competitiveness, the payment and financing experience has become a strategic opportunity. Historically overlooked, this metaphorical "last mile" of the insurance process can be a key differentiator for carriers, MGAs, and agencies willing to modernize their payment processes.

insurance organizations gain more than capital support by affiliating with specialized premium finance companies. They gain access to turnkey technology, compliance expertise, and customer service infrastructure built specifically for the unique demands of insurance financing. These partners enable insurers to deliver an innovative payment experience without the financial and operational burden.

As the industry continues to evolve, those who rethink payment and financing as a core component of the customer journey will be best positioned to drive loyalty and compete at the speed of today's market.

In this ever-changing technological landscape, it's important to continuously reevaluate consumer payment options. Modernizing the payment experience benefits both insurers and their customers.


Brian Krogol

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Brian Krogol

Brian Krogol is chief financial officer of Standard Premium Finance

A certified public accountant, he earned the prestigious Elijah Watt Sells award. Of more than 92,000 candidates who sat for the Certified Public Accountant examination that year, only 39 met the criteria for this award.

Legacy Systems Quietly Undermine Your Success

Legacy policy administration systems silently erode carriers' competitiveness in an increasingly digital insurance landscape.

Close-Up Photo Of Control Panel

Across the insurance industry, carriers are quietly losing ground—not to market shifts or rising risks but to their legacy policy administration systems (PAS). These aging platforms aren't just inefficient; they hinder innovation, frustrate employees, and limit insurers' ability to respond to customer needs, regulatory change, and competitive threats.

Complex, Costly, and Inflexible

Legacy policy administration systems are often built on proprietary frameworks developed on top of traditional platforms. These custom-built architectures are typically rigid and complex, requiring specialized—and often costly—expertise to maintain or enhance. This makes adapting or evolving the system challenging without deep knowledge of the underlying custom framework. Every implementation, enhancement, or product launch adds cost, complexity, and reliance on niche skills. The result is spiraling budgets, rigid workflows, and delays in going to market.

Compounding these issues, many older systems lack standardized debugging tools. Logs are fragmented, and troubleshooting often requires manual searches across multiple components and microservices.

Another challenge is PAS providers that offer only partial modules. This pushes insurers to adopt multiple systems written in different languages, which rarely integrate cleanly and then require additional data lakes, middleware, and maintenance layers. As a result, transactions can't be easily traced across systems. This blocks efficiency and limits technologies like AI and predictive modeling.

The true cost isn't just technical debt—it's missed opportunities. As one insurance executive put it, "Every enhancement or product rollout feels like a battle, sapping both budget and morale." The impact extends across underwriting, claims, billing, and service—dragging down the customer experience and hampering growth.

The Competitive Divide Is Widening

The industry is at an inflection point: Modernization is no longer optional, it's a competitive necessity. Insurers that modernize gain real-time access to data, faster product deployment, and greater agility to respond to regulation and market shifts. Cloud scalability, API-first design, and embedded analytics enable them to tailor experiences and drive operational excellence.

Consider a mid-sized carrier running a heavily customized legacy PAS. When new regulations demanded fast product adjustments, rigid workflows and hard-coded rules made a timely response impossible. Product timelines stretched into quarters. Competitors with modern platforms capitalized.

This scenario is common. Carriers without modern systems face costly delays, limited insight, and reduced responsiveness. The fallout: missed revenue, agent frustration, and customer churn—all of which undermine competitiveness.

Capabilities Insurers Need to Stay Agile and Compliant

While policy administration systems have long been "sticky" due to high replacement costs and the risk of operational disruption, today's pressures from artificial intelligence (AI), regulatory complexity, and speed to market are forcing insurers to reconsider the efficacy of their legacy systems.

A modern PAS must enable seamless communication across all core insurance functions—from rating and underwriting to broker and client portals, reinsurance, actuarial reserving, billing, claims, and regulatory filings. The key to achieving this is an open, configurable platform that unifies these disparate components into a single, integrated system.

Such platforms should be built on industry-standard programming languages and frameworks. This broadens the developer pool, accelerates development cycles, reduces maintenance complexity, and future-proofs the system for ongoing innovation. Configurability and scalability become essential, enabling insurers to adapt quickly in a landscape marked by rising claim costs, workforce shortages, and shifting regulatory requirements.

Auditability and governance are equally crucial. Modern PAS solutions embed version control and traceability into every system change—from rating rules to workflow configurations. This ensures transparency and simplifies compliance management with built-in audit trails.

Integration readiness is another vital attribute. API-first architectures allow smooth, real-time connectivity to essential services such as payment gateways, agent portals, reinsurance systems, and AI-driven engines. This design supports rapid deployment and flexible plug-and-play capabilities.

Finally, a truly modern PAS delivers unified workflows that provide a 360-degree view of the policyholder. With real-time analytics available at both macro and micro levels, underwriters, claims teams, and operations can make faster, smarter decisions, streamline processes, and improve customer experiences.

Overcoming Barriers to Modernization

Despite the clear benefits, some insurers still hesitate—wary of cost, time, and complexity. Historically, PAS upgrades were multi-year projects with big budgets. But that's changing. Newer market entrants offering end-to-end platforms are dialing down the risk by eliminating implementation fees and reducing the reliance on niche developers. With modern tech stacks and prebuilt integrations, carriers can launch faster and cheaper than ever before.

Modernizing PAS is no longer just a technology upgrade. It's essential to business growth, customer retention, and long-term survival in the rapidly evolving insurance landscape. Ultimately, the question isn't if insurers must modernize—it's how quickly they can act. The competitive divide is real, and despite the time and capital outlay, those who invest now will lead while those who delay risk being left behind.