Marty Ellingsworth is the president of Salt Creek Analytics, which has developed a patent-pending solution called Fresh Miles™ for helping consumers mind their miles and maximize their discounts. Most recently, he served as president of ISO (now Verisk) Innovative Analytics.
Marty is known for his exceptional experience as a senior executive in the P/C insurance industry and creator of centers of excellence for innovation and data analytics in multiple vertical domains. He is a frequent author and speaker on crafting culture to include innovation and data-driven continuous improvement.
For the past 30 years, he has applied industrial-scale mathematical approaches to dozens of critical-risk assessment, risk selection, pricing, marketing, operations, logistics, service and sales problems.
Marty received his bachelor of science degree in operations research from the U.S. Air Force Academy and his master of science degree in operations research from the Air Force Institute of Technology. He is a longtime member of Informs, a board member of American Risk and Insurance Association and an industry track member of KDD.
A recent report from Towers Watson shows that the world is making steady progress toward usage-based insurance (UBI). That steady growth is poised to become explosive if insurers can move faster and deal with privacy concerns while delivering UBI via smartphone apps that consume little of the battery’s charge. The report says market penetration has nearly doubled […]
Many drivers are angry. They only drive a little but don’t save a lot on their auto insurance. When customers get angry, they start to shop. And when low-mile customers start to shop, they will soon find companies offering new, risk-based policies that reward them with low prices in return for their smaller exposure to […]
In the last decade, pilots and trials of telematics have eked out only single-digit adoption rates for usage-based insurance (UBI) among drivers, but the opportunity is now here for a breakthrough. All that is required is a smartphone. To date, buying insurance based on actual, verified miles driven has involved installing expensive and privacy-invading tracking […]
Informed risk-taking is what insurance underwriting is all about. It is also how consumers and business owners navigate every financial decision every day — including whether to stick with their insurance carrier. Insurers often mistake in-force retention for “customer loyalty,” when the reality may be that a customer is actively shopping for better value. You cannot […]