More than 300 insurers surveyed say the IoT's biggest impact will be on "behavior steering" among customers.
Marsha
Irving
![Profile picture for user Marsha Irving](/sites/default/files/styles/medium_5x4/public/pictures/2022-01/Marsha%20Irving.jpg?itok=-f7nSqus)
Marsha Irving
Marsha Irving is the head of financial services for FC Business Intelligence. She advises the business on new opportunities and future direction through trend-spotting, in-depth market research and written analysis. Irving works across a variety of industry verticals developing new products, all the way from conception to launch.