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Where Will IoT Have Biggest Impact?
More than 300 insurers surveyed say the IoT's biggest impact will be on "behavior steering" among customers.
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![info](https://www.insurancethoughtleadership.com/sites/default/files/wp/2016/03/info-1-724x1024.jpg)
More than 300 insurers surveyed say the IoT's biggest impact will be on "behavior steering" among customers.
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Marsha Irving is the head of financial services for FC Business Intelligence. She advises the business on new opportunities and future direction through trend-spotting, in-depth market research and written analysis. Irving works across a variety of industry verticals developing new products, all the way from conception to launch.