Where Will IoT Have Biggest Impact?

More than 300 insurers surveyed say the IoT's biggest impact will be on "behavior steering" among customers.

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Marsha Irving

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Marsha Irving

Marsha Irving is the head of financial services for FC Business Intelligence. She advises the business on new opportunities and future direction through trend-spotting, in-depth market research and written analysis. Irving works across a variety of industry verticals developing new products, all the way from conception to launch.

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