How to Captivate the Next Wave of Underwriters

The answer is a strategy that blends technology, talent development and alignment with the values of the younger generation.

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In a world driven by technological advancements and a changing workforce, the insurance industry faces the critical challenge of attracting and retaining the next generation of underwriters. The answer is a strategy that blends technology, talent development and alignment with the values of the younger generation.

Embracing Technology

The younger generation expects technology to be integrated into the workforce. Technology is not a nice-to-have for insurance carriers; it's table stakes. From implementing advanced underwriting software to incorporating AI-driven risk assessment tools, companies can create a competitive advantage by showcasing a commitment to a tech-centric future, which gives them a leg up on recruiting and retaining talent.

See also: How to Address the Talent Shortage in Insurance

Automation for Efficiency

Automating routine tasks lets underwriters focus on more meaningful work, flexing their underwriting muscles and contributing more effectively. This approach not only increases job satisfaction but also plays a crucial role in preventing turnover.

Automation, far from replacing crucial skills, serves as a complement to the human underwriter. Nobody wants to get into an industry if they feel like tech can do their job tomorrow, so it's important to communicate a commitment to the long-term viability of human underwriters, while simultaneously leveraging technology for increased efficiency.

Upskilling and Continuous Learning

As Gen Z prioritizes jobs that facilitate skill expansion and continuous learning through technology, it's important to provide avenues for upskilling. Investing in training on, for instance, how to use AI to reduce manual steps not only aligns with the preferences of the younger workforce but also benefits the company by ensuring a highly engaged and adaptable talent pool.

See also: What to Understand About Gen Z

The Untold Stories of Stability

Insurers must bridge the narrative gap to attract young recruits. Insurance is not just a job; it's a resilient sector that withstands economic fluctuations, continually evolves and offers a stable career path even in uncertain times.

Adam Cherubini

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Adam Cherubini

Adam Cherubini is the chief revenue officer at Send.

His immediate focus is on expansion into the North American market. He has had a diverse portfolio of leadership roles at notable organizations such as QuinStreet, Insweb and Willis Corroon (now WTW). Over the past eight years, Cherubini has led consulting projects focusing on sales, marketing and partnerships at Voom Insurance, Kelly Klee, Notion, HYLA Mobile and Pie Insurance. A former underwriter, he was a co-founder and CRO of Honeycomb, an innovative digital MGA disrupting traditional real estate insurance. 

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