Bruce Elkins

Bruce Elkins is a licensed medicare and life insurance expert.

Most Recent

Final expense call centers prioritize speed over service, creating predatory practices that target vulnerable senior populations.

Even if new technology is great — and the Metaverse is far from great technology — it has to fit into workers' and customers' existing routines

Insurance premiums could fluctuate daily like stock prices, but regulation and reinsurance prevent the scaling of continuous underwriting.

Technology slowly replaces insurance professionals' systemic value rather than eliminating their jobs outright.

Real-time analytics transform insurance distribution from reactive decision-making to proactive leadership orchestrating today's outcomes.

Emerging cyber threats are driving insurers to expand policy exclusions, challenging traditional risk management.

With customer acquisition costs surging, B2B2C partnerships make great sense – but come with many potential pitfalls.

Climate-driven catastrophes are forcing insurers to adopt hyperlocal weather intelligence and shift from reactive to proactive strategies.