Chris Bassett

Operational challenges often become rationalized clutter; reframing them through expertise rather than experience unlocks breakthrough solutions.

The right design for embedded insurance can let insurers learn from claims and continually make assets less vulnerable in the future. 

What if we could influence the way that consumers perceived the value of risk mitigation and insurance for a personal asset?

Exceptional product designers harness emotions that serve as the basis for purchase decisions. What if insurance specialists were included in this process?

The real opportunity requires introducing insurance at the point-of-design, rather than making it a bolt-on at the point-of-sale.