Agent & Broker

Insurance marketing's central challenge isn't explaining risk—it's building trust that makes invisible future value feel worth purchasing today.

Insurance broker software should be evaluated not by features but by how many redundant data transfers it eliminates across systems.

Adding a teen driver can nearly triple premiums, but proper coverage coordination and early planning help families manage risk.

Insurance technology has advanced rapidly, but the critical moment when shopping intent becomes an organized, actionable request remains underdeveloped.

ITL FOCUS is a monthly initiative featuring topics related to innovation in risk management and insurance.

AI can provide a huge boost to insurance agents on account planning, product and service knowledge, and sales skill.

Most new insurance producers fail within two years, not from poor recruiting but from inadequate onboarding and operational support.

Independent agents can cross-sell commercial coverage to personal lines clients using modern quoting technology and relationship advantages.