Agencies are highly motivated to use technology to track data on existing clients, to retain them. We need this same commitment in the pre-sale process for new clients.
Wendy Keneipp is a business strategy and marketing/sales coach, working with independent agencies to transform them from legacy sales organizations into modern, client-focused businesses.
Recognizing how dramatically communication has changed, she’s built the marketing platform for her company, Q4intelligence, to take advantage of the new tools buyers are using to seek out answers. In an industry starved for effective marketing, she delivers a clear advantage by helping agencies create their own results-oriented messages and systems that connect with the appetite of their buyers.