December 18, 2018
The 12 Most-Read Articles of 2018
by Paul Carroll
Given the ferment in the industry this past year, it’s no surprise that the most-read of our blog posts concerned leading-edge innovators and some hard-won lessons from innovators. Lemonade, with its genius for stirring the pot, drew the most attention, especially after it called out State Farm for an ad that disparaged some high-tech offerings, including Lemonade’s. The main blogs on Lemonade (focusing on the use of chatbots, with some intriguing comments appended) are here:
- State Farm and Lemonade Throw Down
- State Farm and Lemonade: the Great Debate
- State Farm and Lemonade: an Update
The most popular of the more instructive pieces, from some of us who have the scars to show for innovation efforts, are these:
- Ten Signs You’re Headed for Trouble in 2019
- Innovation Best Practices: Embracing a New Approach
- Insurance Innovation; Keys to Success
Among the nearly 600 articles we published at ITL this year, the most read on technology-driven innovation were these:
- Top 10 Claims Trends That Will Affect 2018
- The New Age of Insurance Aggregators
- 10 Insurtech Trends for 2018
- How Robotics Will Transform Claims
- Why 5G Will Rock the Insurance World
Because not all issues relate to innovation and not everything is driven by technology, there was, as always, huge readership for Mark Walls’ and Kimberly George’s scene-setter from last January on the issues that would drive workers’ comp this year:
Check it out and see how they did—then get ready, because there will be another early in 2019.
At the risk of overloading you with articles, I am, as always, including links to my six favorite from the past week. And that’ll do it for Six Things for this year. I’ll continue a mostly regular publishing schedule at the ITL website, and we’ll keep sending out alerts on social media, so keep an eye out for anything of interest. We’ll then see you back here at Six Things in early January.
I wish you and yours a wonderful Christmas season and a healthy and happy New Year.