Cyber Trends, Risks and Opportunities in 2024

Pressure from threat actors will increase, but innovations will provide tailored coverage options and services to curtail threats. 

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As we step into 2024, the landscape of the cyber insurance industry is poised for significant evolution. The global market is expected to continue its upward trajectory, driven by increased pressure from threat actors and insurtech innovations geared toward providing both tailored coverage options and services to curtail emerging cyber threats like ransomware assaults and data breaches. 

Catastrophic cyber events are likely to become a major topic of conversation for both insurance providers and their customers. The recent decision made by the Federal Insurance Office regarding the potential expansion of the federal program for cyber catastrophic events will also influence and shape the industry. Insurers are preparing for coverage changes, too, potentially addressing specific areas such as coverage for cloud outages, significant software vulnerabilities and other widespread cyber events.

Moreover, modifications to the "acts of war" exclusions may significantly alter the value of cyber insurance policies. Catastrophe bonds are expected to expand and play a crucial role in risk transfer, with the participation of multiple new entrants.

See also: Cyber Insurance at Inflection Point

In parallel, several trends continue to shape the landscape of cyber insurance, which holds the crown as the newest specialty P&C product on the market. While the product initially entered the market out of necessity, particularly due to businesses grappling with cyber events within their business insurance, its evolution is still underway. The most important trends that will shape our world this year are:

  • Growth: a growing demand spurred by the escalating sophistication of cyber-criminal activities and increased exposure to geopolitical conflicts.
  • Stabilization of market rates: selective increases and decreases for specific market segments.
  • Expansion: the global cyber insurance market continues to expand, despite experiencing a softening trend in the first half of 2023.
  • Increase in data collection and use of AI: leading to potentially longer questionnaires for agents and policyholders. Sophisticated cyber providers will be able to collect this data without questions. AI’s rapid expansion will affect both exposures and how insurance will react.
  • Reinsurance rate dynamics and how the property market and cyber market affect each other on large portfolios of risk.
  • Further trends to monitor include:
    • Improved pricing structures.
    • Heightened cybersecurity requirements.
    • The growing impact of cyber insurance on a company’s initiatives to strengthen its cyber resilience.

The most prominent risks in the cyber insurance landscape include geopolitical cyber risks, ransomware threats, supply chain vulnerabilities, data breaches leading to liability issues and emerging technological trends. Conversely, the opportunities within this sector encompass the growing need for cyber insurance across a broad spectrum of businesses, emphasizing cyber risk management, the development of cyber risk modeling and the formulation of strategies for cyber risk mitigation and planning.

See also: Risks, Trends, Challenges for Cyber Insurance

The landscape of the cyber insurance industry is undergoing a dynamic shift as it navigates the complexities of emerging cyber threats and the evolving global market. The coming years will undoubtedly demand a dynamic approach to address the multifaceted challenges and opportunities within the cyber insurance industry. Despite these risks, promising opportunities are being driven by increased demand, highlighting the crucial role of cyber risk management and measures to address these evolving threats. 


Trent Cooksley

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Trent Cooksley

Trent Cooksley is co-founder and chief operating officer at Cowbell.

He previously served for a decade at Markel as managing director. Cooksley came to Markel through an acquisition of FirstComp Insurance in 2010. He started his career in underwriting.

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