Turns out radical honesty, black-and-pink cartoons, and frictionless UX are more disruptive than massive ad spending. Lemonade made “boring” brilliant.
Charlie
Grinnell

Charlie Grinnell
Charlie Grinnell is the Co-CEO of RightMetric, a strategic outsights firm helping insurance and financial services brands decode the digital landscape through audience, content, and platform intelligence.
His background includes marketing and strategy roles at Red Bull, Aritzia, and Arc’teryx. In 2019, he was named one of BC Business magazine’s 30 Under 30. He’s a frequent speaker on topics including emerging marketing trends, competitive intelligence, and evolving audience behaviors.