The next generation of insurers must look beyond traditional attributes and embrace new forms of data and analytics, including contextual, behavioral and motivational data.
Brandon
Smith
Brandon Smith
Brandon Smith is director of strategic partnerships for predictive data innovator, AnalyticsIQ.
Smith has over a decade of experience in the marketing data and analytics space and has worked with industry leaders across verticals like B2B and insurance. Prior to his career in the data world, Smith spent time in the market research space working with marketing and sales leaders across industries.