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ITL On Demand

 ITL On Demand is a webinar program focused on important opportunities for innovation in risk management and insurance. Moderated by ITL Editor-in-Chief Paul Carroll, the webinars draw on experts from across the industry, from promising startups to the largest incumbents. Hot-button topics include blockchain, AI, telematics and IoT — and their potential to slash costs while opening new markets for companies across the insurance ecosystem.

 

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ITL Focus: Internet of Things

This Month's Focus Topic 

iot focus

Behavioral economists have done numerous studies showing that “free” is magic. Even if something has a tiny cost, people still do a calculation of some sort that weighs that cost against the benefits. Even if they decide to proceed, there may be some sort of hesitation and delay. When there’s no cost, well, what the heck? Why not? 

The IoT is heading toward “free” for some aspects of homeowners insurance, in the process accelerating the industry’s move toward a Predict & Prevent model and away from the traditional approach of helping make people whole after a loss.  

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