Six Things Newsletter | June 30, 2020

In this week's Six Things, ITL's Paul Carroll shares what we can learn from the Segway's failure. Featuring additional articles by the following thought leaders: Sofya Pogreb | Francis Bouchard | Elisa Logan | Mark Greisiger | Denise Garth | Mike de Waal

What to Learn From the Segway’s Failure

Paul Carroll, Editor-in-Chief of ITL

The original Segway, whose demise was announced last week to a chorus of chuckles about mall cops and I-told-you-sos about the nerd factor, may have been the most beautiful piece of design I’ve ever seen. Only the iPhone rivals the Segway, in my mind, in terms of how well the designs anticipated how people would use the devices and in terms of the wow factor when they debuted.

Yet the Segway flopped. Is there then any hope for the rest of us, who lack the design skills that Dean Kamen brought to the Segway?

Actually, there is, because he misunderstood or ignored an issue that is key to innovation success: the ecosystem. If you figure out how to plug into and help develop the right ecosystem, you can succeed where even the talented Dean Kamen and his magical Segway failed.... continue reading >

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Insurance Thought Leadership

Insurance Thought Leadership (ITL) delivers engaging, informative articles from our global network of thought leaders and decision makers. Their insights are transforming the insurance and risk management marketplace through knowledge sharing, big ideas on a wide variety of topics, and lessons learned through real-life applications of innovative technology.

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