To begin with, we all should rethink the terms independent agency “system,” “channel” and “distribution.”
Peter van Aartrijk
Peter van Aartrijk is co-author of The Powers: 10 Steps to Building a More Powerful Brand, and has worked in research, strategy and marketing issues for insurance organizations since 1982. He is founder and CEO of insurance branding firm Aartrijk. He has studied the independent agent channel as a reporter, trade association executive, and branding and marketing communications leader.