Jill Fecher

Jill Fecher is the executive director of PIMA, an association advancing thought leadership and collaboration in the affinity marketing industry.

Most Recent

A Woman in a Black and White Stripe Shirt and Blue Denim Jeans Sitting on Brown Sofa

Insurance Industry Shifts to Membership Economy

Jill Fecher

The membership economy is transforming insurance from transactional renewals into affinity-driven subscriptions that deliver continuous value.

Six Things

Will Keyboards Go Away?

By Paul Carroll

SAP's CEO says keyboards will largely disappear within three years. The Wall Street Journal says, "This is... the year AI makes talking as powerful as tapping and swiping."

Watchwords for Insurance in 2026

After years of rapid change, insurers prioritize strategic consolidation and efficiency in 2026, with health insurance leading growth.

4 Key Trends Reshaping P&C Insurance

P&C insurers face critical execution gaps in personalization, AI deployment and climate risk that will define 2026's winners

Data Architecture Blocks Insurance AI Scaling

Many insurers remain stuck in AI pilot purgatory as legacy data architectures prevent scaling to production operations.

Carriers Need AI-Native Operating Models

Carriers treat AI like a new engine in an old car, but AI-driven processes demand entirely reimagined operating models.

Legal System Abuse Drives Up Premiums

Legal system abuse has inflated insurance losses by $230 billion, directly increasing premiums for American consumers.

What a Next-Gen Insurance Agency Looks Like

As insurance agencies pursue growth, execution—not ambition— becomes the constraint, separating those who scale from those who merely expand.

ITL Recommends