By removing data silos and creating a unified, contextual understanding, each department will gain a more complete picture of how best to improve overall performance.
Ifty Kerzner is president and co-founder of Kissterra, the world's first insurance marketing operating system.
A skilled tech entrepreneur in the financial service and data management sectors, Kerzner's passion for business, innovation and people led him to found several companies. Prior to his career in tech and business, Kerzner was part of the Israeli entertainment industry, as both a popular singer/songwriter and host of a TV show.
He holds an LLB with distinction and an M.A. in political science and is a graduate of the Lyndon B. Johnson School of Public Affairs' leadership program.