This year and beyond, agencies will fiercely focus on channel expansion and assess their current partnerships. Insurers must stay abreast of new partnership opportunities.

Heather Turner
As the lead research Analyst at Strategy Meets Action (SMA), Heather Turner supports SMA's advisory and consulting engagements through rich written content, quantitative and qualitative primary research, market and technology trend analysis and the management of SMA IP materials. Prior to SMA, Turner was managing editor of the NU Property & Casualty Group at ALM, which includes the insurance industry publications PropertyCasualty360.com and NU P&C and claims magazines. She started her career as a journalist reporting on the property & casualty insurance industry at Insurance Business America and its sister publications in Canada and the U.K.