InsurTech Boom Is Reshaping Market

Spending on InsurTech looks set to surge: What is your strategy to stay abreast of the new opportunities and threats?

Investment in insurance technology, InsurTech, is climbing fast. It’s going to have a big impact on insurance providers around the world. What is your strategy to stay abreast of the new opportunities and threats posed by InsurTech? Global investment in financial technology, FinTech, continues to soar, and insurance is emerging as its next big target market. Investors around the world poured $22.3 billion into FinTech deals last year – a 75% leap from 2014. InsurTech attracted around $2.6 billion of this outlay. This is still a small slice of total FinTech spending, but it’s a big step up from the previous year’s $800 million. And spending on InsurTech looks set to surge. See also: InsurTech Forces Industry to Rethink In the first quarter of 2016, more than 45 InsurTech deals were sealed, with funding totaling $650 million, according to researcher CB Insights. This is the most deals in any quarter and the second highest amount of investment for such a period. InsurTech firms that attracted funding included Oscar Health, Next Insurance, Lemonade and Slice Labs. Backing came from venture capital firms, private equity companies and the investment arms of big insurers. Why the big interest in InsurTech? One of the reasons is that the FinTech market is maturing. The illustration below shows that, in the clamor for funding, early investment targets such as retail payments and merchant acquisition are being overtaken by new growth sectors, particularly retail lending and retail investments. InsurTech is fast emerging as a new investment opportunity. Insurtech boom will reshape the global insurance market_Cusano (Figure 1) Another reason is that FinTech investors realize that the insurance industry is ripe for disruption. With annual premium revenue of around $5 trillion and assets under management heading toward $15 trillion, the global insurance industry is a huge market. It lags other sectors, notably the banking industry, in adopting digital technology. Insurers need to raise their spending on innovation to ward off rising competition and lure much-needed new customers. See also: Secrets InsurTechs Need to Learn   The upswing in investment in InsurTech firms will have a major impact on the insurance industry around the world. Expect a host of new arrivals to appear in the insurance industry in the next 12 to 18 months. Some of these firms will be marketing niche solutions to established carriers and brokers. Others will be looking to grab a slice of the insurance market by offering specialized insurance products and services built around digital technology. Bottom line…if you haven’t done so already, it’s time to decide how you will respond to InsurTech. This article originally appeared at Accenture.

John Cusano

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John Cusano

John Cusano is Accenture’s senior managing director of global insurance. He is responsible for setting the industry group's overall vision, strategy, investment priorities and client relationships. Cusano joined Accenture in 1988 and has held a number of leadership roles in Accenture’s insurance industry practice.


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