Doug Coombs

Doug Coombs is the executive vice president and chief marketing officer of SIAA, The Agent Alliance.

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70% of purchase decisions are based on emotion, so branding that consumers like and relate to can be a revenue generator.

In this new year, agents should branch out of their comfort zones and consider how to improve their efforts to identify and capture new business.

Tesla's problems developing an insurance business suggest the auto behemoths may not be as threatening as once thought.

insurers will provide more accurate underwriting, efficient claims processing and a personalized customer experience.

Here is a sort of use-case wish list for AI in insurance, focused on the most repetitive and demanding claim functions.

Imagine if your agency was the top result on Google to questions about how much coverage costs or what policy a business needs.

A better understanding of what “embedding” means can lead to smarter solutions for agencies, carriers and companies,

ADR offers a new route for injured workers to receive care from reputable doctors and caregivers in an efficient, cost-effective way.

The power of machine learning is amplified by the growing market of third-party data available to train and refresh models.