Many companies embrace design thinking, but then senior executives get uncomfortable and render the approach nearly useless.
Paul
Hobcraft
![Profile picture for user PaulHobcraft](/sites/default/files/styles/medium_5x4/public/pictures/2022-01/PaulHobcraft.jpg?itok=PQT9Fjzr)
Paul Hobcraft
Paul Hobcraft researches across innovation, looking to develop novel innovation solutions and frameworks where appropriate. He provides answers to many issues associated with innovation with a range of solutions that underpin his advisory, coaching and consulting work at www.agilityinnovation.com.