Anna Kooi

Anna Kooi leads Wipfli’s financial services practice.

She has almost 25 years of experience in serving a variety of public and private clients in the financial services industry, ranging from startups to the Fortune 10.

Most Recent

3 AI Imperatives for Insurers in 2026

Anna Kooi

Greg Foster

While AI revolutionizes insurance processes, human-centered implementation determines which insurers will thrive.

Six Things

What If Incumbents Become the Innovators?

By Paul Carroll

Matteo Carbone's latest look at Root, a high-profile "disruptor," shows how Progressive has out-innovated it — and can be a model for other insurance giants.

Embedded Insurance Nears Tipping Point

Market growth for embedded insurance exceeds expectations, with auto insurance driving $1.1 trillion projection by 2033.

Are Auto Insurers Now TOO Profitable?

Auto insurance rate increases and the controversy about pandemic windfalls are fueling consumer distrust of carriers.

The Future of Workers’ Comp

Workers' compensation systems need cloud-native transformation to address modern workforce challenges and rising claim severity.

Managing and Insuring Generative AI Risks

As autonomous AI systems outpace traditional insurance frameworks, they create silent exposures that demand innovative risk management solutions.

How AI Transforms Efficiency Into Dominance

Customer churn accelerates as insurers struggle to meet rising expectations, making AI adoption increasingly critical.

Fire Prevention Passes the Tipping Point

Fire prevention technology now demonstrates a clear ROI for insurers, saving $81 annually per home while preventing devastating losses.

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Efficiency vs. Effectiveness: How AI Is Reshaping Standard and Specialty Insurance

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