- Take a stand
- People don't want lukewarm statements
- Challenge us
- Make us think
- Embolden us
- Inspire us
- Make us uncomfortable
- Engage us
- Don't talk at us -- give us something to talk about
- Give us a reason to want to talk to you
10 (Lame) Excuses for Not Marketing
While agencies have survived without a strong marketing strategy and plan in the past, those days are long over.
