A Tip on Sales: Your Best 30 Seconds - Insurance Thought Leadership

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June 3, 2014

A Tip on Sales: Your Best 30 Seconds

Summary:

Research shows that agents and brokers can use these ideas to maximize their influence in initial meetings with potential clients.

In this video, Tom Searcy — an expert in large-account sales and the founder of Big Hunt Sales — shares with agents and brokers three keys to maximizing their influence when first meeting with potential clients.

Recent research has revealed these three baseline concepts:

  1. Information = confidence. At your first meeting, your level of confidence will rise with the amount of information you have about the people with whom you are meeting. Do your research before the meeting (through LinkedIn, Google, their website, etc.). Knowing background information on your potential client’s representatives will give you something to talk or ask about.
  2. Body language. Eye contact, smiling and the handshake are common elements of the first meeting. But do you know which of the three should last the longest?
  3. Say something specific. Use your research to introduce a question or comment that will help you frame future conversations.
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About the Author

Tom Searcy is a nationally recognized author, speaker, and the foremost expert in large account sales. His methods of unlocking explosive growth were developed through years of real-world success. By the age of 40, Searcy had led four corporations, transforming annual revenues of less than $15 million to more than $100 million in each case.

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