For years, the insurance industry has struggled to attract young professionals. Despite offering stable careers, strong earning potential, and meaningful work, insurance is overlooked by many college graduates in favor of tech-driven industries.
The challenge? Outdated systems and technology that don't align with what Gen Z expects from their workplace.
If insurers want to build the next generation of talent, they must modernize their workflows and invest in automation. Gen Z will refuse to tolerate poor systems and processes that make them inefficient just because "that's the way we have always done it." Here's how upgrading your systems can make insurance a top career choice for young professionals.
Why Gen Z Prioritizes Technology
Today's college grads have grown up in a digital world. They expect seamless, intuitive technology in their personal and professional lives. According to a Deloitte study, 91% of Gen Z employees say technology influences their job choices. Outdated systems frustrate young employees, leading them to seek careers in industries with modern tools. When I was interviewing for positions on the carrier and broker sides, I would make sure to ask about their systems, and usually the best response they would come up with was along the lines of "You know, every company has its challenges."
By adopting better automation, cloud-based platforms, and AI-driven workflows, insurance companies can create an environment where young talent thrives.
How Better Technology Creates a More Attractive Workplace
1. Efficiency That Matches Expectations
Gen Z is accustomed to speed—whether it's instant communication or real-time data access. If an insurer relies on legacy systems that require manual data entry, slow approvals, and redundant paperwork, young professionals will see it as inefficient and outdated. Modernizing systems with automation tools reduces tedious tasks and lets employees focus on more strategic, engaging work.
2. Collaboration and Remote Work Readiness
The next generation values flexibility. Cloud-based platforms enable remote work, seamless collaboration, and real-time updates—key factors in attracting young professionals who prioritize work-life balance. A McKinsey report found that 87% of Gen Z employees want hybrid or remote options. Companies that embrace this shift will have an advantage in recruiting top talent.
3. AI and Automation for Higher-Value Work
Young professionals don't want to waste time on repetitive tasks. AI-driven automation eliminates manual processes, allowing employees to focus on problem-solving, client engagement, and innovation. When insurance firms adopt smarter workflows, they create a workplace that feels dynamic and forward-thinking—something Gen Z values highly.
The Bottom Line: Modernization Is a Recruitment Strategy
Improving your technology isn't just about efficiency—it's about talent acquisition. While the brand awareness of the insurance industry is based on funny characters advertising personal auto and home coverage, the companies that invest in automation, seamless workflows, and AI-driven processes will not only operate more effectively but also attract the best young talent in the industry.
