A study finds that two-thirds of brokers believe insurtech vendors overstate ROI promises, revealing a significant trust gap in the industry.
Steve
Pieroway
Steve Pieroway
Steve Pieroway is principal at Benevolent Marketing, a B2B insurtech marketing consultancy.
He is a former insurtech executive, having held leadership roles with Policy Works, Applied Systems Canada, and Trufla. Prior to his insurtech career, Steve wrote a thesis titled, “An Identification-Based Relationship Marketing Model.”