Paul Pruitt

Paul Pruitt is chief growth officer at SHARx.

He works with benefit advisers to lower the cost of medications for employers and their members.

Most Recent

Drug Cost Spiral Breaks Employer Benefit Plans

Paul Pruitt

Rising drug costs and opaque PBM practices are forcing employers to treat prescription benefits as enterprise risk.

All Articles

Pipette in front of a pile of various pills

Should Big Pharma Be Scared?

Paul Seegert

Paul Pruitt

Amazon and Mark Cuban have entered the pharmaceutical industry. Will they disrupt things in a way that delivers more efficiency and value for Americans?

Six Things

Wildfire Season Is Looking Horrific

By Paul Carroll

Wildfires have already ravaged the U.S. this year, and perhaps the strongest El Niño ever is about to make conditions much hotter and drier.

Insurers' Readiness Gap on AI

The problem is not that insurance organizations' data is bad. The problem is that it was shaped for humans, not AI.

AI Needs an 'I Don't Know' Feature

Insurance AI scales when it defers to human expertise and flags uncertainty, not when it claims to automate everything.

The Nature of Insurance Pricing Is Changing

Modern market pressures force insurers to transform pricing from fragmented relay race into cohesive and strategic enterprise capability.

Moving to a 'Platform Economy'

As generating traffic becomes a commodity capability, competitive advantage shifts from managing customer relationships to participating in their decisions.

A Practical Launch Framework for Insurance Startup Programs

Unclear roles and weak project discipline—not talent shortages—cause most insurance program launches to stall or fail.

AI Agents Transform Buying Behavior in Financial Services

Agentic commerce is transforming financial services as AI agents evaluate products. Institutions must now compete for algorithmic visibility.

ITL Recommends

Why Insurance AI Pilots Fail - And How to Scale