Some Things Are Too Important for Paper
One technology -- the ubiquitous paper form -- is dragging down the industry's efforts to digitize. It's time to declare paper D.O.A.
One technology -- the ubiquitous paper form -- is dragging down the industry's efforts to digitize. It's time to declare paper D.O.A.
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Chet Gladkowski is an adviser for GoKnown.com which delivers next-generation distributed ledger technology with E2EE and flash-trading speeds to all internet-enabled devices, including smartphones, vehicles and IoT.
The greatest activity in insurtech focuses on the front end of the value chain, to change traditional insurance distribution.
The New Insurance Value Chain
The greatest level of activity in insurtech is focused on the front end of the value chain, where new companies are leveraging expectations and capabilities to change traditional insurance distribution. They are focused on making it easier for customers to compare features and prices and get quotes and, for some of them, actually purchase a policy. This first group (in the graphic below) consists of insurance-specific online agencies and comparison sites. A second group exemplifies the blurring of channels across industries, where well-recognized non-insurance brands are getting into distribution arrangements with partnering companies and using their affinity and reach to extend insurance to broader marketing.
The second area of focus is disrupting parts of the value chain with new capabilities and solutions. The first group in the graphic below allows customers to get quotes and manage all of their policies, from multiple companies, on digital devices such as a smartphone. The second group applies new platforms and data to specific parts of the value chain like pricing, claims and underwriting
This next category includes both new and established companies that are integrating access to insurance within their offerings, rather than having insurance as a stand-alone product or brand.
Finally, in this category are the new business models and companies that are looking at the entire value chain, creating completely new insurance business models operationally, financially and competitively.
De Novo Options

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Denise Garth is senior vice president, strategic marketing, responsible for leading marketing, industry relations and innovation in support of Majesco's client-centric strategy.
Can planes, trains and automobiles (and ships) be hacked? If so, the consequences could be catastrophic.
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John Farley is a vice president and cyber risk consulting practice leader for HUB International's risk services division. HUB International is a North American insurance brokerage that provides an array of property and casualty, life and health, employee benefits, reinsurance, investment and risk management products and services.
History will be the judge, but the many insurtech companies are bound to play a major role in industry transformation.
By now, you might be getting tired of hearing the term Insurtech. You may also be annoyed at everyone telling you about industry disruption. But there is no question that there is a high level of buzz, excitement, investment and activity in the insurtech space. The question is – does it really matter? Or is this just a phase that will fade away?
At SMA, we believe that insurtech definitely does matter. However, the implications are vastly different by industry segment and for different parts of the insurance business. Sorting out what it means for your little (or big) corner of the insurance industry can be daunting. But you must, whether you are an insurer looking for investment or partnering opportunities, an incumbent tech company assessing new competition or new partners, an insurtech company seeking success or an investor trying to gauge where to focus.
See also: InsurTech Need Not Be a Zero-Sum Game
You need to create short lists of the insurtech companies most relevant to your particular situation in specific domains. This is imperative, given that there are now well over 500 insurtech companies, and that number is growing every day. Did you know that there are well over 100 companies focused on disrupting distribution alone? Or that approximately 10% of the companies are specifically focused on new solutions or models for the claims ecosystem?
You might believe that these companies don’t really understand insurance and are destined to fail. That will certainly be the case for many. Some have already fallen by the wayside. But making the assumption that it doesn’t really matter to your business would be a serious mistake. The insurtech companies that are successful are bound to make an impact, and no part of the industry is immune to the potential implications of the insurtech movement. Every company, regardless of size or market position, must take a proactive approach to assessing insurtech to understand the both the competitive threats and the opportunities to offer new products and services, improve operations, or even introduce brand new business models.
See also: Matching Game for InsurTech, Insurers
Does insurtech matter? History will be the judge, but all the signs point to an industry on the verge of disruption, and the many insurtech companies are bound to play a major role in industry transformation.
More information on the new research report, The InsurTech Universe: Understanding Company Positioning and Maturity, is available at this link.
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Mark Breading is a partner at Strategy Meets Action, a Resource Pro company that helps insurers develop and validate their IT strategies and plans, better understand how their investments measure up in today's highly competitive environment and gain clarity on solution options and vendor selection.
"Credit card offers," for instance, may be nothing more than fraudsters collecting information to open accounts in your child’s name.
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Adam K. Levin is a consumer advocate and a nationally recognized expert on security, privacy, identity theft, fraud, and personal finance. A former director of the New Jersey Division of Consumer Affairs, Levin is chairman and founder of IDT911 (Identity Theft 911) and chairman and co-founder of Credit.com .
Treating "pain" and "suffering" as synonyms (or even a single word, "painandsuffering") has led to major problems with pain management.
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Mark Pew is a senior vice president at Prium. He is an expert in workers' compensation medical management, with a focus on prescription drug management. Areas of expertise include: abuse and misuse of opioids and other prescription drugs; managing prescription drug utilization and cost; and best practices for weaning people off dangerous drug regimens.
Disaster mitigation and restoration is a critical service after property damage, and how you manage it may affect the outcome of your claim.
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Christopher B. Hess is a partner in the Pittsburgh office of RWH Myers, specializing in the preparation and settlement of large and complex property and business interruption insurance claims for companies in the chemical, mining, manufacturing, communications, financial services, health care, hospitality and retail industries.
If you offer old-fashioned wellness, walk, don’t run, to the nearest exit. If you want to look at something that shows huge promise, check out Quizzify.
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Tom Emerick is president of Emerick Consulting and cofounder of EdisonHealth and Thera Advisors. Emerick’s years with Wal-Mart Stores, Burger King, British Petroleum and American Fidelity Assurance have provided him with an excellent blend of experience and contacts.
Claims data gathered by insurers — historically used to price and manage risk — could be used to reduce the potential for damage before the event.
In my post last month, I discussed why the insurtech revolution should be focusing more on addressing the protection gap, thereby growing the pool of insurable risks, rather than figuring out how best to eat the insurance incumbents' lunch. A
t a conference in February, Tom Bolt of Lloyd's noted that an increase of 1% in insurance penetration can lead to a 13% drop in uninsured losses and a 22% drop in taxpayers' share of the loss. The key to increasing penetration is lowering distribution costs to make products more affordable. That is where insurtech can come in.
Many recent startups have business models looking to tackle the excessive intermediation costs that exist in the current insurance value chain. Sadly, when a catastrophe strikes areas of low insurance penetration, those communities not only suffer from the difficulties of having to seek aid—which can take three-plus months to reach affected zones—but also face the prospect of a significant drag to economic growth.
It is unsurprising, therefore, that governments in vulnerable countries are keen to improve their “resilience” and seek solutions to better prepare themselves for catastrophes by working with the likes of the World Bank, the UN and the recently established Insurance Development Forum (IDF). Interestingly, AIR Worldwide announced recently the Global Resilience Practice, which will be led by former U.S. presidential adviser Dr. Daniel Kaniewski.
See also: InsurTech Need Not Be a Zero-Sum Game
As well as providing low-cost distribution models in new markets, a related opportunity I see for insurtech is working together with the insurance industry in the growing field of resilience analytics. As Robert Muir-Wood recently pointed out on RMS' blog, the claims data gathered by insurers — which historically has been used for the pricing and managing of risk — have the potential to also be used to reduce the potential for damage before the event.
Insurtech companies could work with government authorities to pool this claims data, leveraging it with other key data from external sources and then using the results to influence urban resilience strategies. There are inevitable doubts over the willingness of insurers to share their data, but agile and thoughtful startups are likely better placed to be able to find insights in a world of abundant unstructured data than the more technologically challenged incumbents.
The current size of the protection gap is a failure of the insurance industry, and any companies that can help address it will not only be first movers in new markets but will also be adding social value and much-needed resilience to vulnerable communities all over the world.
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Nick Martin is the manager of the Polar Capital Global Insurance Fund. He is a mentor on the Startupbootcamp InsurTech program and likes to help startups navigate a complex industry.
Asia is attractive from both an insurer and an insurtech perspective because of the size of its significantly underinsured population.
| Area: |
Distribution |
Actual Losses |
Operating Insurance Co. |
| Value: |
20% |
55% Losses + 5% Fraud |
20% |
| Role: |
Aggregators Leads Generation Customer Transactions |
Improving risks Fraud detection Rewarding healthy |
Risk assessment Loss adjustment Operational/Service Efficiency |
| Start-ups: | Policy Bazaar (Aggregator) CoverFox (Aggregator) | Health/House-front Latize (Fraud) JustMove (Health) Uhoo (Health IoT) Harti (Health) | WaveCell (Comms platform) Fixir (Finding repair garage) MyDoc (Health claims) Stash.ph (Health claims) |
| GoBear.sg (Aggregator) Cxa (Employee benefits) PolicyPal (Policy mgm.) UEX (Group policies) | |||
|
Zhong An (General Insurance) CH TongJuBao (Peer to Peer Insurance) CH |
|||
|
DirectAsia (Direct General Insurance) SG FWD (General / Life Insurance) HK Singapore Life (Upcoming Life Insurance Startup) SG |
|||
| Firm | Innovation Center | Country | Focus | Status |
| Aviva | Digital Garage | Singapore | Digital Transformation | Active |
| Manulife | Loft | Singapore | Digital Transformation | Active |
| MetLife | LumenLab | Singapore | New business models | Active |
| Allianz | Digital Labs | Singapore | Digital Transformation | Active |
| AXA | Data Innovation Lab | Singapore | Big data | Active |
| AIA | Edge | Singapore | HealthTech | Active |
| Munich Re | Innovation Lab | China | General Insurance | Launched Q1 2016 |
| Swiss Re |
– |
India | IoT, AI, Big data | Planned July 2016 |
| IAG |
– |
Singapore |
– |
Rumored 2016 |
| NTUC |
– |
Singapore |
– |
Rumored 2016 |
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George Kesselman is a highly experienced global financial services executive with a strong transformational leadership track record across Asia. In his relentless passion and pursuit to transform insurance, Kessleman founded InsurTechAsia, an industry-wide insurance innovation ecosystem in Singapore.