How to Train for Range of Cyber Threats
Companies can use new tools to simulate scenarios time and again and ensure they make the right decisions in the heat of the moment.
Companies can use new tools to simulate scenarios time and again and ensure they make the right decisions in the heat of the moment.
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Byron Acohido is a business journalist who has been writing about cybersecurity and privacy since 2004, and currently blogs at LastWatchdog.com.
What is at risk of being overlooked in the rush to a streamlined claim process are the individuals who at critical times need a personal touch.
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Stephen Applebaum, managing partner, Insurance Solutions Group, is a subject matter expert and thought leader providing consulting, advisory, research and strategic M&A services to participants across the entire North American property/casualty insurance ecosystem.
You have a job, so you have a foot in the door. Now what? You should make time to outline a basic road map for the rest of your career.
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Susan Crowe, MBA, CPCU, ARM, ARe, AIC, API, is a director of content development at The Institutes. She is also a member of the Philadelphia CPCU Society Chapter and of the Reinsurance Interest Group committee.
Some life insurers now use data from fitness trackers to lower premiums. But does a policyholder’s number of steps really improve mortality?
Concept of connected health and fitness tracker and devices such as smart phone, tablet and wearable for a digital lifestyle[/caption]
In the U.K. in 2015, gym memberships grew to 8.5 million. While the fitness sector expanded that year, the number of people in England engaged every week in physical activity fell, and the keep-fit and gym sectors suffered the biggest drop.
People stop attending the gym due to lack of motivation, time or just feeling out of place. There is also evidence that wearable tech is losing some allure. Analysts reported that by November 2016 smartwatch sales declined 50% year-on-year. Several manufacturers of fitness bands are rethinking their participation in the consumer wearables market while others are laying off staff.
Insurers may be wary of attaching themselves to fads, such as the use of fitness trackers, but the concern about long-term health isn’t going away. The growth in popularity of consumer technology suggests the industry faces more fundamental change.
Technology is affecting consumers' empowerment, making them better informed and more demanding. People accustomed to using smartphone apps to order taxicabs and manage their bank accounts expect insurance propositions to offer similar levels of simplicity, service and convenience. While most people may not care about life insurance, they do care about having a long and healthy life.
See also: The Case for Connected Wearables
This explains why insurance programs linked with fitness tracking have proved popular. But individuals with mental health problems, poor mobility or chronic illnesses, such as diabetes, may not care to link their coverage with physical activity. Insurers can harness technology to add value for these customers as well -- by prioritizing their emotional and wellness needs. Providing policyholders with practical support in the form of tutorials and online help could help prevent their health from worsening and mitigate the impact when it does.
© Reproduced with the permission of General Reinsurance AG, 2017.
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Ross Campbell is chief underwriter, research and development, based in Gen Re’s London office.
The first large carrier to figure out how to turn its call centers into talent mines will have a major competitive advantage in the talent wars.
You have to be logged in to the phones every minute you are in the office and are not allowed to even be in the office outside of your work hours. There are rows after rows of grey cubicles, packed with unhappy 25-year-olds with their college degrees hanging precariously from the cubicle wall and the headset making a semi-permanent mark in their ear.
Engagement is so low that it could better be measured in level of desperation. Turnover is high, with the great majority leaving not only the company but the industry and swearing they’ll never work in insurance again. The reps who haven’t quite given up on the industry yet are applying desperately to any open entry-level position that’s not a call center. It doesn’t matter if it's claims, underwriting, processing or subrogation. Anything will do just to get off the phones! There’s so many applying for the same jobs with essentially the same resume, college degree and one to two years of insurance call center experience, that’s it’s very hard to differentiate among them, so hiring managers mostly just reject them without an interview. Some have been told directly that “we don’t hire from the call center."
They are measured on 50-plus different characteristics, so many that it’s impossible to actually focus on improving. Who can control that many different minor factors during each phone call? The most important measures tend to be Time-on-Call and Availability. The first one measures the length of the average call, with the goal of keeping it as low as possible, and the second one measures the percentage of the time they’re available to take calls. In some extreme cases, even mandatory team meetings count against you the same as time spent in the restroom counts against you.
Performance evaluations are focused 100% on metrics and very little on your own growth or what you need to do to get out of the call center. Most of the supervisors are former call center reps themselves who only know the call center life. They often don’t know anything else about the company or the industry and can’t serve as good mentors even if they wanted to.
Professional development is encouraged by the company, but development time allowed by the department is very limited or completely non-existent, leaving it to the employee to do all growth activities outside work hours. A case could be made that a motivated employee can grow by investing his own free time into activities like insurance designations, Toastmasters and networking, but most have no previous insurance experience and no advice on what they should be spending their time doing to grow with the company. The only thing they know is that they don’t want to be on the phones, and they don’t want to become call center supervisors either.
We have even heard stories of call center employees being denied support in getting their basic insurance designations because they’re not required for the call center job the employees are doing. Some are denied even the ability to participate in activities such as Toastmasters or a young professional group because those meetings are in the office, and Human Resources doesn’t want employees to be in the office outside of work hours.
There are better ways to run a call center. Not only should others learn from the example of the Farm Bureau Financial Service center where I worked, but there’s even more that we can learn from the best-run call centers outside the industry.
Look at Zappos, which was founded on the crazy idea of selling shoes online. Think about that one: Shoes are the kind of thing that absolutely has to be tried in person, and, when you go shoe shopping, chances are you try multiple shoes before you find a pair that fits just right. Zappos succeeded selling shoes online by doing two things differently: The company will ship you as many shoes as you want, and then you can try them and keep the ones you want, returning the rest. Zappos will cover the shipping both ways.
The second thing Zappos does is provide amazing customer service. To provide that service, Zappos runs large call centers staffed by very happy employees. How does it keep call center employees happy? By doing things diametrically differently from most other call centers (including insurance call centers).
The hiring process consists of several interviews, mostly looking for personality fit. The HR rep conducting the first interview tries to simply figure out if this is a person he would want to work next to for 40 hours a week. Skills are much less important -- skills can be taught. During the hiring process, Zappos makes it very clear that the great majority of positions are at the call center, and, if you take the job, you’ll be answering the phones for a long time.
Every new employee, regardless of position, must go through the call center training. You can be hired for a vice president role and on day one you get to go to your new office to set your stuff down, and then you come back down to train for the call center with everybody else. After finishing training, everyone gets to work the call center for a couple of weeks before going on to the job they were hired for. This guarantees that all the leadership knows what the call center is like. Currently, in insurance, there are very few, if any, senior executives who came from the call center, partially because those call centers didn’t exist or were much smaller when those executives were starting their careers.
After their first couple of weeks on the phone full time, all new Zappos employees get called into a huddle room with their manager. The conversation includes giving the employee real feedback about her performance in the call center. Then the manager reminds the employee that most jobs at Zappos are at the call center level and that it’s hard to move to a different area. Finally, the manager says something like “Charlie, I’ve got a check in your name for $2,000. I want to pay you to quit. If you don’t love the job, take the money, and we can part ways, no hard feelings.” Zappos does such a good job in hiring, orientation and training that only 2% of people take the offer.
The way Zappos measures performance is very different from others, too. It doesn't measure Time-on-Call at all. All Zappos cares about is making the customer happy. That may mean ordering a pizza for a customer who is traveling and doesn’t know where to get a pizza or chatting for seven hours with a customer about which shoes to buy for her prom.
Zappos understands that happy employees lead to happy customers, and that, in a world where your only interaction with the customer is when she visits your website or calls your call center, a call is a huge opportunity to connect with the customer. Zappos understands that a call center is NOT a cost center; it’s a key touch-point with our customer. What could be more important than that?
The insurance industry has a lot to learn from Zappos. As millennials become a bigger and bigger part of our customer base, and they are not fans of visiting an agent’s office, the call center becomes our touch-point with the 95% of our customers who didn’t have a claim in any given year. Also, if the majority of your new employees are starting at the call center level, it’s our only chance to get them to fall in love with the industry and to convince them to make a career here.
See also: Insurers’ Call Centers: a Cyber Weakness?
For more about the Zappos way, I highly recommend the book Delivering Happiness by Tony Hsieh, the CEO of Zappos. This amazing book will give you a great intro to how Zappos runs its business, especially its call centers. The company also provides guided tours of its offices in Las Vegas. The company provides training and consulting for other companies through its consulting arm Zappos Insights. You can learn more here.
We are strong believers that the first large carrier to figure out how to turn its call centers into talent mines will have a major competitive advantage in the talent wars. Combine that with student loan aid and maybe with opportunities to take sabbaticals every few years, and you’ll create an unmatched employee experience that millennials will not want to leave.
This article originally published at InsNerds.com.
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Tony Canas is a young insurance nerd, blogger and speaker. Canas has been very involved in the industry's effort to recruit and retain Millennials and has hosted his session, "Recruiting and Retaining Millennials," at both the 2014 CPCU Society Leadership Conference in Phoenix and the 2014 Annual Meeting in Anaheim.
There is a clear opportunity for prescient and active carriers to separate themselves from the pack.
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Anand Rao is a principal in PwC’s advisory practice. He leads the insurance analytics practice, is the innovation lead for the U.S. firm’s analytics group and is the co-lead for the Global Project Blue, Future of Insurance research. Before joining PwC, Rao was with Mitchell Madison Group in London.
Francois Ramette is a partner in PwC's Advisory Insurance practice, with more than 15 years of strategy and management consulting experience with Fortune 100 insurance, telecommunications and high-tech companies.
We are headed toward a future of robots all around us – on land, sea and air; in our homes, businesses and communities.
The robots are coming. In fact, in many places, they have already arrived. Some consider software automation such as robo-advisors to be robotics, but there is also considerable progress in the world of the physical, tangible robots that are very similar to the ones made popular by a century of science fiction stories.
We are headed toward a future of robots all around us – on land, sea, and air; in our homes, businesses, and communities. Today, we are witnessing the first glimpses of this robot revolution. The rate of robot proliferation and adoption is astounding, which means that a future with billions of robots may not be that far off. The International Federation of Robotics reports that there are expected to be 31 million household robots in service by 2019. There are already millions of industrial robots in use; over a quarter of a million were sold just last year. Add that to the millions of drones being sold and robots in business, agriculture, and other settings, and it becomes clear that robots are delivering good value and market acceptance. Recent examples of robotics pilots and implementations demonstrate some of the future potential:
At issue now is how the new wave of robots will alter risks in the world and what that means for the insurance industry. It’s easy to jump to a vision of the world of the future controlled by robots, à la the Terminator movie series. But right now, Elon Musk, among other prominent tech figures, is truly worried about an AI apocalypse in which robots and other AI driven devices run amok and destroy the world and civilization as we know it. While it is advisable and even imperative to think about these long-term possibilities and establish the right governance today, the truth is that robots are already affecting risks – both positively and negatively. Insurers should consider these aspects of a world with more and more robots:
It should be evident from these few examples that insurance coverages will need to evolve correspondingly. In some cases, the use of robots will decrease risks and can be leveraged for loss control. In other cases, new risks will emerge and will demand insurance solutions for individuals and businesses. No one can predict with accuracy how rapidly robots will be adopted and spread across the world. But wise insurers will begin planning for a robot revolution today.
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Mark Breading is a partner at Strategy Meets Action, a Resource Pro company that helps insurers develop and validate their IT strategies and plans, better understand how their investments measure up in today's highly competitive environment and gain clarity on solution options and vendor selection.
Seven key digitalization technologies have already begun to disrupt the industry. Their impact will accelerate in the next three to five years.
Seven disruptive technologies
To assess the impact of various technologies along the insurance value chain, Bain and Google identified and analyzed more than 100 digital use cases and focused on the 30 most likely to be disruptive within the next three to five years. Technologies that fall outside of that time frame, even potentially transformative ones like self-driving cars, biosensors and smart contact lenses, were excluded. The 30 use cases were grouped into seven broad categories and evaluated for the effect they would have on the revenues and profits of a prototypical German insurer—and by extension on the global insurance industry (see Figure 2):
The common feature all these technologies share is their practical relevance. They are already in use today in differing degrees and will be widely available in three to five years. And more change is coming. Entirely new concepts in automotive insurance will be needed for driverless vehicles. Who is at fault in an accident if nobody was driving? 3D printers will unlock new possibilities for claims settlement. Imagine an insurer “printing” a new fender to replace the one bent in an accident. Even in the near future, though, insurance will look very different.
Key question to ask: Is it good for the customer?
Consider a car accident that occurs three years from now. New technologies will help the involved parties receive help quickly and efficiently. Immediately following an incident, software built into the vehicles can assess the damage and notify a towing service, if necessary. Assuming the drivers are not seriously injured, they can use their smartphones to record 3D images of the damage and then send the images, together with the electronic address cards of all the involved parties, to their insurance companies.
In the future, insurers won’t need to dispatch human adjusters to gather facts and evaluate accident damage.
Using machine learning, automated advisers will draw on virtual reconstructions of the accident and a wealth of background data. They’ll enter into a virtual dialogue with customers and immediately inform them where any damage can best be repaired.
Insurers deciding which digital technologies to pursue can ask themselves a simple, and fundamental, question: Will it enhance the customer’s experience? Putting the customer first is more than a platitude. Simply put, an improved customer journey—one built on ultra-precise information, greater transparency, more flexibility and simplified interactions—is good for business. Each of the 30 cases that formed the basis of this study will enhance the customer experience—and, at the same time, help companies increase revenues and contain costs.
See also: Mutual Insurance: Back to the Future?
Take the typical experience of a customer calling an insurer today. It’s likely an automated answering service will say to press buttons 1, 2 or 3 for various options. With machine learning, though, insurers will be able to serve a customer much faster and effectively, without all the button-pushing. The system will instantly analyze the customer’s flow of communications across all channels, including past phone calls, letters, emails and even public social media postings. When the customer starts speaking, the computer can analyze the tone of voice, determining whether the caller is confused or angry or both. Armed with all this information, a virtual agent can assess the customer’s needs and suggest a solution. By the time a real-life agent comes onto the phone—if that’s even necessary—the customer’s problem will likely have been resolved.
Generally speaking, the moment of truth for every customer and every insurer comes when claims need to be processed. Digital technologies will be able to dramatically shorten the period between reporting and settling claims. That’s primarily because all relevant data will be collected within minutes and all parties involved will have access to the same information.
Digital technologies will open up new vistas in claims prevention, thanks to the Internet of Things. In the future, for example, a sensor will be able to monitor a household’s water consumption patterns, detecting potential leaks and interrupting the flow before the basement is flooded, thus preventing major damage and a costly claim.
The digital path to higher revenues and lower costs
Digitalization will create fascinating new possibilities for insurers. But what actual implications will these have for revenues and earnings in the next five years? To answer that question, Bain and Google looked at a prototypical German P&C insurer that had adopted all 30 of the most promising digital use cases. Similar prototypes can be derived for specific business lines and for insurers operating in other countries, factoring in regional preferences.
Across markets, insurers that serve individual consumers, as opposed to business customers, are likely to experience the earliest and biggest bottom-line impact from digitalization. Underwriting risk and processing claims for business customers are relatively complex operations, making automation more challenging. But commercial insurers will still be able to benefit from innovation—including the use of 3D technology to register objects and machine-generated data to calculate policies. Across the entire P&C sector, digitalization presents billions of dollars in opportunities to boost revenues and cut costs.
To exploit these opportunities, the insurance industry needs a major rethink. Many insurers are focusing their digital efforts on product development and distribution, yet it’s underwriting and claims management that hold the biggest potential for change. It’s in those areas that machine learning, advanced analytics and the Internet of Things can have the biggest impact.
Based on the Bain and Google analysis, the prototypical German insurer that consistently pioneers the use of digitalization can expect its premium receipts to rise by about 28% in five years, with most of the increase coming from gains in market share. By operating more efficiently, the insurer will be able to lower its costs, reduce its prices and thereby attract more customers. At the same time, the company will be able to use some of the money saved from its new technologies to invest in more digital innovation—forming a virtuous cycle.
As rich as the potential is for top-line growth, the opportunities for cost reduction are even greater. By using digital technologies, a prototypical insurer can lower its gross costs by up to 29% in five years, with most of that savings coming from claims management. With digital tools, insurers will be able to more effectively underwrite risk, enhance preventions and minimize fraud. By deploying automated advisers and machine learning, they’ll save money on distribution and administration.
To P&C insurers battling in a fiercely competitive marketplace, digitalization can be a multibillion dollar opportunity. The insurers mostly like to reap these benefits are those who give primacy to improving the customer experience. Digital tools that don’t make the customer’s journey more efficient, economical and satisfying aren’t likely to help the insurer’s top or bottom lines. Insurers can use digital tools to deliver added services, lower premiums and an all-around better experience. Companies that do this well will reduce costs and raise revenues—and they’ll be that much further along on the road to achieving a broad-based, customer-focused digital transformation.
Signposts on the digital journey
Take the customer’s point of view. Digitalization is not an end in itself, nor is it primarily a means of increasing profitability. Rather, it is a way to serve evolving and demanding customers. Design digital use cases that improve the customer’s experience and add value. Profits will follow.
See also: Let’s Keep ‘Digital’ in Perspective
Expand your digital horizons. Insurers should establish a view now on those technologies that are likely to add the most customer value and differentiate them from their competitors. The biggest opportunities for gaining sway lie in underwriting and claims management.
Launch and iterate. Rapidly evolving technologies and customer behavior present a challenge to long-term planning. Insurers should quickly bring new prototypes to market and continue to improve them. Companies should abandon those tools that don’t improve the customer experience, help cut costs or give them an edge over their rivals.
Establish a digital culture. Digitalization means much more than technological change. Insurers should commit to new and improved ways of working and serving the customer, with employees who are trained and motivated to work in a digital environment.
This article was originally published by Bain & Company.
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Dr. Henrik Naujoks is a partner at Bain & Company in Zurich and head of the Financial Services practice for Europe, Africa and the Middle East (EMEA). He has more than 20 years of management consulting experience and advises clients on corporate and business unit strategy, customer focus programs and post-merger integration in particular.
The mix of new voices and seasoned experts proves that innovation doesn’t have to come exclusively from one generation.
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Brian Hemesath is the managing director of the Global Insurance Accelerator.
The ruling on independent medical review provides nuggets for challenges to the authority of the W.C.A.B. to review medical decisions.
“To the extent the Board has any jurisdiction to review a utilization review as provided by this regulation, it has jurisdiction only over nonmedical issues such as timeliness of the utilization review as stated in the Final Statement of Reasons and Dubon II. We are not presented with a nonmedical issue. Any question that has the effect of assessing medical necessity is a medical question to be conducted by a qualified medical professional by way of independent medical review. (§ 4610.6, subd. (i) [“In no event shall a workers’ compensation administrative law judge, the appeals board, or any higher court make a determination of medical necessity contrary to the determination of the independent medical review organization.”].) Whether the utilization reviewer correctly followed the medical treatment utilization schedule is a question directly related to medical necessity, and is reviewable only by independent medical review.”While the court does not specifically indicate the W.C.A.B. was incorrect in Dubon II in its ruling that an untimely UR determination vests jurisdiction with the W.C.A.B. on medical issues; the above language certainly (at least) infers that any medical determination is beyond the W.C.A.B.’s authority. In the instant case, the court held there was not a basis to challenge the UR decision as it was timely and the other issues were not subject to W.C.A.B. review. The bolded language in the above quote certainly provides food for thought and perhaps some additional basis to challenge the W.C.A.B.’s holding in Dubon II, which, so far, has not been given a serious challenge at the appellate level. See also: IMR Practices May Be Legal, Yet… Comments and Conclusions: That this court essentially followed the logic and reasoning of the prior appellate cases on this issue certainly suggests the options for challenging the IMR process are rapidly closing. While there are still a couple of additional challenges pending in the appellate courts (Zuniga in the first district challenging on one of the issues raised here — that the limitation on disclosure of the IMR doctor prohibited the applicant’s ability to challenge the doctor on bias, conflict of interest, etc. — and the Southard and Baker cases addressing the issue of late IMR as valid IMR as previously addressed in the negative in Margaris), so far the appellate courts have shown little interest in challenging the legislature’s authority to create and mold the workers’ compensation system. As one who has consistently believed the W.C.A.B. exceeded its jurisdiction in deciding it could address medical issues in Dubon II in spite of the strongly stated legislative purpose prohibiting exactly that conduct, I am cautiously optimistic that someone will challenge that decision; even the W.C.A.B. might have second thoughts about maintaining its ability to decide medical issues.
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Richard (Jake) M. Jacobsmeyer is a partner in the law firm of Shaw, Jacobsmeyer, Crain and Claffey, a statewide workers' compensation defense firm with seven offices in California. A certified specialist in workers' compensation since 1981, he has more than 18 years' experience representing injured workers, employers and insurance carriers before California's Workers' Compensation Appeals Board.