Each winter, the same hazard returns: a sudden freeze that could lead to burst pipes and costly water damage inside homes. And when families are away for winter break or holidays, the damage can be even more disastrous. For insurance professionals, the pattern is predictable, yet preventable. This is the season when agents and brokers can play one of their most valuable roles: guiding homeowners toward practical steps that reduce risk, protect coverage and reinforce the value of good advice.
The Winter Water Problem
Every year, insurers see a surge in water-related claims as temperatures drop. Water damage accounts for over 40% of all winter insurance claims, with frozen pipes being the leading culprit. When water freezes, it expands, creating enough pressure to rupture pipes and release hundreds of gallons in minutes.
The damage extends far beyond what's visible. Burst pipes can ruin drywall, flooring and electrical systems, while residual moisture fosters mold growth that adds weeks to restoration timelines. According to the Insurance Information Institute, water damage — including freezing events — is the second most common cause of home insurance claims annually, representing roughly 22–29% of all reported losses. The average cost per claim exceeds $15,000. Across high-net-worth carriers, that number jumps to $55,000. And those figures spike even more when leaks go undetected.
Why These Losses Persist
Despite widespread awareness, these losses remain stubbornly common. Frozen pipes often occur in overlooked areas — basements, crawl spaces, attics or exterior walls where insulation or heating is limited. Homeowners often underestimate the risk, assuming that newer homes or mild climates offer protection. However, extreme cold events in traditionally temperate regions, such as the Texas freeze of 2021 ("Snowmageddon"), have proven that every property can be vulnerable.
Climate variability is also expanding the risk map. States that rarely faced hard freezes are now experiencing them more often, catching both homeowners and insurers off guard. As the boundaries of winter risk expand, preparedness and the agents who promote it have become essential to preserving insurability.
A Role Redefined: From Policy Seller to Risk Advisor
In today's ever-changing property market, the agent's role is no longer limited to securing coverage; it's about helping clients prevent losses that threaten their eligibility altogether. Homeowners now expect their insurance partners to act as risk advisors, not just intermediaries.
Independent agents and brokers must step up to fill this role. They can help clients understand how simple preventive measures — such as insulating exposed pipes, maintaining indoor heat and shutting off outdoor spigots — reduce the likelihood of catastrophic loss. But beyond basic maintenance, agents can guide homeowners toward the next generation of home protection: automated risk mitigation technologies that stop losses before they start.
Technology as a Line of Defense
Automatic water shutoff valves and smart leak detection systems have become critical tools for modern risk management. These devices continuously monitor water flow and pressure, shutting off the main supply when irregularities suggest a leak or burst pipe.
According to data from LexisNexis, homes equipped with smart shutoff valves experience up to 90% fewer water loss claims. Many insurers now recognize this impact, offering premium credits or underwriting incentives for verified installations. In some regions, particularly California, these devices are even becoming part of recommended mitigation programs or programs that provide incentives, alongside wildfire prevention measures.
However, while technology can dramatically reduce losses, proper installation and verification are key.
When "Protection" Isn't Protected
A growing concern for both homeowners and insurers is improper installation. A smart valve installed incorrectly — too far from the main line without full system integration or missing essential sensors — can fail when it matters most. Worse, it may void any insurance discount or invalidate mitigation credits.
That's where guidance from a knowledgeable agent becomes invaluable. Agents can help clients ensure these systems are installed by licensed, reputable professionals who understand manufacturer specifications and insurer expectations. A properly installed device reduces loss potential and ensures that mitigation efforts are recognized and validated in underwriting.
Agents can further support their clients by recommending that they:
- Keep records of the make, model and installation date for insurer files.
- Confirm that leak sensors are connected to the main supply line.
- Test and service the system annually, just as they would with HVAC or security systems.
When these steps are part of conversations, agents demonstrate their value as proactive partners who connect and ensure their clients are protected against losses year-round, not just at renewal time.
Prevention as a Path to Sustainability
The difficulty many homeowners now face in securing coverage, particularly in high-risk states like California, underscores why prevention must become a priority. The 2025 PRMA Private Client Insurance Insights Survey found that one in five high-net-worth homeowners nationwide have struggled to obtain insurance, rising to nearly one in three in higher-risk states.
Sustainability in the personal lines market will depend on pricing, capacity and prevention. Agents and brokers can help homeowners take that step by:
- Educating them about seasonal risks and new technologies.
- Connecting them with licensed contractors or certified installers for quality assurance.
- Advocating with insurers for recognition of verified mitigation steps in underwriting.
- Integrating risk mitigation discussions into every renewal and coverage review.
Each of these actions strengthens client trust while aligning with the industry's growing emphasis on resilience.
A Season for Leadership
Winter may bring claim volume, but it also brings opportunity for agents and brokers to demonstrate their role as trusted advisors. By helping homeowners take practical steps to prevent frozen pipe failures and leveraging modern technology for continuous protection, they can significantly reduce water losses and improve client outcomes.
This is what the next era of property protection looks like: data-informed prevention, technology-enabled risk management and human expertise guiding both.
The agents who embrace this shift will help shape a more sustainable, resilient insurance market for years to come, ultimately benefiting their clients.

