Sathyanarayanan Sethuraman, Author at Insurance Thought Leadership



Sathyanarayanan Sethuraman

Sathyanarayanan Sethuraman

Sathya Sethuraman is an insurance industry strategist and thought leader with over 20 years of experience. He is a trusted advisor to Fortune 100 global insurance and financial services enterprises and has led large-scale digital transformation initiatives. Sethuraman brings critical insights to the application of emerging technologies for differentiated customer experiences and operational efficiency.

Recent Articles by Sathyanarayanan Sethuraman

The Right Way to Think About Bundling

Insurers are shooting themselves in the foot – and sparking a race to the bottom when it comes to price. How? By thinking they can earn customer loyalty and sell existing customers new types of insurance by offering discounted bundles of products, such as a package containing home, auto and personal umbrella insurance. Instead, this […]

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