Samantha Chow, Author at Insurance Thought Leadership



Samantha Chow

Samantha Chow

Samantha Chow is the LAH marketing lead with EIS Group, bringing 20 years of experience in the life insurance and annuity industry.

She has deep expertise in primary and secondary market research, product development, pricing strategies, competitive intelligence, project management, process improvement, underwriting, claims, policy administration, operations management and change management in the financial services industry.

Prior to joining EIS Group, Chow was senior analyst for Aite Group covering insurtech, business and regulatory trends in the life insurance and annuity industry for five years. Previous roles also include corporate vice president of business productivity and innovation at New York Life. In this role, she was responsible for building and growing an enterprise-wide capability for facilitating transformational and cultural insurance change. This position included training and coaching at all levels, executing focused initiatives with stakeholders and implementing full-scale projects for business and IT initiatives (using SAFe/Agile methods). Prior to this role, Chow led the research department at New York Life, where she was charged with providing research and recommendations for business strategies, new products, pricing analysis/strategies and competitive intelligence through both primary and secondary methods.

She also worked at American Family Life Assurance in multiple research capacities, including agent satisfaction and technology needs assessments. Additionally, she has held research positions in the travel and tourism, financial and publishing industries.

Chow holds a B.S. in marketing and statistics and a masters in international business. She is certified in change management and the Klapper Institute problem-solving methodology.

Recent Articles by Samantha Chow

The Woes of Absence Management

Keeping track of employees, an important function for corporate HR departments under normal circumstances, has been even more challenging during the COVID-19 pandemic. Eight in 10 employers say the pandemic taught them the importance of absence management, according to a recent Guardian study.   Further, state laws around regulated leave can change, and federal regulations are highly […]

How Life Insurers Can Reach Millennials

Until the arrival of COVID-19, Americans had, for decades, been more concerned with outliving their savings than the prospect of premature death. With that in mind, it’s not surprising that life insurance policy sales dropped 45% during the 1980s and have remained flat ever since, according to LIMRA. Today, only half (52%) of Americans own life […]

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