As Albert Einstein said, for every five minutes you spend on solutions to a problem, first spend 55 minutes defining it.
John
Bessant
![Profile picture for user JohnBessant](/sites/default/files/styles/medium_5x4/public/pictures/2022-01/JohnBessant.png?itok=ANB9wzxJ)
John Bessant
John Bessant holds the chair in innovation and entrepreneurship at the University of Exeter and has visiting appointments at the universities of Erlangen-Nuremburg and Queensland University of Technology.